Article Marketing

Article marketing is a very popular and cheap form of advertising, increasing the business authority and the market impact in a specific field of activity. Web developers write articles on a topic related to their domain, product or service, and then distribute or publish it on the Internet through directories. The system of article marketing is not at all new and it does not characterize the age of the Internet alone; in fact, it has been used in combination with mass print for decades. Here is how it works!

Newspapers often print articles written by businesses that provide free material for the publication on the one condition that the contact information be specified too. This arrangement works perfectly for everybody involved. For instance you can read about how to prepare your home and garden for winter just before the cold months begin, and such content is offered by a business that deals in insulation systems. There are hundreds of similar examples for article marketing, and the strategies are used worldwide.

On the Internet, web developers post articles in a similar way, enjoying a double benefit: first of all publishers get access to free content while the business owner takes advantage of very cheap advertising. The submission to article directories is usually free of charge since the website owner collects most of his/her revenue from advertising. And the more articles get posted, the higher the website popularity and the traffic ranking.

Article marketing is also closely connected to search engine optimization, since a lot of web content is written around the main keywords that define a business on the market. These materials target niches with highly-interested readers, and have the highest chances of generating profit. Hundreds if not thousands of articles thus attract a lot of web surfers and eventually lead to an increase in sales due to the backlinks included in the informative content. With a backlink, reference is being made to the business website.

Article marketing is also associated with social networks like Facebook or LinkedIn, as the propagation of the materials is possible in these environments too. Quick business exposure is normally the aim of advertisers who rely on article marketing, but the risk that comes with it consists in the reduction of the quality level. Normally, the standards should be kept up so that the provided materials are relevant for the reader and illustrative for a business.

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