Are you in charge of a company? All business owners know the importance of marketing and how hard it is to do it well. However, now that there is technology most people have access to, it’s fairly easy to get the word out about your business. Use video marketing to deliver your message to the widest possible audience. Keep reading for some great information on taking advantage of video marketing.
Don’t be intimidated by video marketing. You can make videos easily with a tripod and decent camera. You could either show your audience how your product is manufactured or simply sit in front of a neutral background and demonstrate your products or talk to your audience.
Video marketing gives you a way to be more personal with your customers. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video. It would be a nice gesture to give free products to those that sent in questions.
Your video should contain your website’s screenshot. This technique will allow your viewers to see your website in action. Screenshots are also a great tool to use when you’re doing a tutorial video. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.
In video marketing you have a very short time frame to capture your viewers attention. It is important to make a strong impact in the initial 15 seconds. Have a ‘hook’ that will draw people in and entice them to watch more.
If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. It is best if this link is inside the video player itself. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.
You should always put a link to your mailing list, as well. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch.
If you attend a trade event, you should tape special parts of it. You will most likely get the opportunity to speak to experts or document your experience. You need to make sure your public talks are recorded, too.
Tell viewers to perform a certain action in your videos. Some refer to this as a “call to action.” For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. The easier it is for people to sign up, the faster your mailing list will grow.
Honesty is what people want! If you plan to create a video, make sure you are genuinely interested in the subject. Speaking in a natural way will ensure that viewers of the video actually like it and will want to see more.
Do not think you can upload a video to YouTube and it will go viral by itself. Using various forms of connection to your audience will help to ensure that it is successful. People need to know it exists so that they can view it.
All your videos should have some sort of call-to-action. Let your viewers know that a product or service is waiting for them at your website and that they can make a purchase right now. Make sure you explain the next step clearly and concisely so that your viewers can quickly respond to your call to action. You should end each clip on a powerful note that includes a call to action.
Clearly, video marketing can be a great promotional tool. A lot of people watch videos on the Internet. This is why it’s important to use these videos to your advantage. Use the tips here, and you will soon start to see that your sales take off and that you are attracting more new business.