If you want to stay in touch with your existing customers and attract new ones, email promoting is the way to go. There is so many ways to utilize email promoting that it’s overwhelming for some. This article will help you understand email promoting, as well as how to use it for your business.
Pick an audience to target. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. By including a subscription link within your emails, your recipients can easily offer it to others they know will sign up. Your email base can really grow this way.
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This technique encourages customers to open your messages and will increase referrals to their contacts. Referral programs are helpful to increase your customer base.
Be sure to test different email formats. New offers and the most crucial information should always be at the top. Try out different approaches to see what gives you the best reaction. When you know which format works the best, stick with it. Your customers will be more comfortable with something that is useful and familiar to them.
Keep in mind that the point of marketing, through email, is sales. What you want is for every email to entice the reader to buy. Share new product information, coupons, discounts and new promotions with your readers.
Create informative and entertaining content for your e-mail marketing campaigns, not just information about the items you sell. Provide your readers with special content that they cannot get on your regular website. Make offers for your products that are exclusive to each reader. Avoid sending emails only when you want sales, and be sure to send emails on holidays.
You usually don’t want to send emails around major holidays. Most people will be busy celebrating and will not check their emails until they go back to work. Of course, as always there are exceptions to this rule. Some examples of this are occasion-specific campaigns such as Black Friday specials.
Use passive and active feedback to improve your marketing via email strategy. Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or questionnaires. However, passive feedback is much more subtle and can even be invisible to your readers. This involves tracking which links get clicked the most, where people go once they’ve clicked the links, and how well each email does profit-wise.
You can change the format slightly to make your emails more personal on occasions. For example, use plain text if you usually use HTML and vice versa. If they’re written well, they’ll come across as intimate and simple, which can attract your customers.
When you use pre-header materials, it is easier for the reader to identify your material. Preheaders are the first text line in an email body, normally highlighted. Email clients such as gmail display preheaders after the subject, which is an attention-getter.
The email addresses on your list must be checked for validity. You shouldn’t be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. You can spend your precious time in better ways!
Request your customers’ names on the opt-in form. They don’t have to give their whole names, but they should be required to at least give a first name. This way, you can customize each recipient’s email so that it addresses them individually, making your message seem more personal. As such, you will be far ahead of the competition.
As you can see, e-mail marketing is a great approach to keeping your customers informed and to add to your customer base. The information you have learned from this article will help you harness the power of this technique.