Do not be intimidated by video marketing. A tripod and a good quality camera are all you need in order to make your own videos. You can show customers your workplace, manufacturing center or just discuss your expertise.
It’s better if you make a wide selection of videos. When you consistently put up new videos, viewers will look forward to seeing them each time they go to your channel. This also broadens your exposure by introducing new topics to those who might be interested in what you have to say.
Video marketing can be a smart way to interact with your target market. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video. Offer free samples to those whose questions you answered!
YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. For example, it’s possible to add annotations onto your videos. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.
When shooting a video it is okay to keep things simple with your equipment. In most cases, it’s not the technical brilliance of the clip that achieves the desired results. Some of the greatest ideas in the world were really not that sophisticated and rather inexpensive to create.
A great beginning video marketing tips is to pick great video titles. Titles are what gets viewers to click on play. This first impression can make or break your video’s success. Use creative, relevant titles on all of your videos.
You do not necessarily need strong production values in order to have an effective video. As long as your video is focused and well-balanced, you can use standard equipment. You really don’t even need to write a script or be too confident. Just breathe and talk directly into the camera. In fact, you might not even need to do this. For example, you can use PowerPoint presentation or screen captures for your videos.
You should put your videos on YouTube. This is where you should base your campaign from. One reason is because you’ll obtain free video hosting. You also are then on the third highest visited website on the planet. Since it is the most popular video sharing site, your video is more apt to be seen.
Make sure you take a video camera with you to the public events you attend. You might get some great footage from a expert in the area, or you can just show cool innovations that you see there. If you are speaking at the event, have someone film your talk.
Have an action for your viewers to take when they watch your video. Some refer to this as a “call to action.” When writing the description for a video clip, include a link that will allow viewers to subscribe to your email newsletter or mailing list. The key to success is to make these actions easy for your viewers.
Answer commonly asked customer questions with a video. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. By doing this, your customers don’t have to read over your website if they don’t want to. They can choose the learning method they desire.
Then collect data from the comments you receive and statistics to make your next video better. Use this feedback to improve all aspects of your next video, in terms of better content, improved techniques, and more professionalism, then release an updated version to the public.
Short videos are preferable. Don’t go over three minutes if possible. Five minutes is pushing it, but it can work if you have very interesting content. Short videos will be easier to work with as you get started.
Like most companies, you probably have certain issues or questions that are asked by your customers regularly. You can then use the videos to help answer certain questions. Making short videos that answer frequently asked questions will do a lot to attract customers to your products.