If you thought that the days of using email as a marketing tool are long behind you, think again! It is true that email solicitation is one of the earliest forms of Internet marketing, but it is far from passe. New methods and ideas are continuously being generated that make marketing emails unique and interesting. Read on to find some helpful hints to get your campaign off the ground.
Anything that you email you should proofread first. It is important that all the emails you send are correct. Double check how the layout will look on all platforms, from your browser to your cell phone. Don’t forget to test any hyperlinks in your email, too. Make sure those links work properly.
Try many different email formats. Always put the most important information and new offers on the top of your emails. Though, it’s important to try our various styles to see which types have the best response. Once you have a short list of successful formats, continue to use them. This will allow your subscribers to become more familiar with the kind of content in your emails, and also how to obtain more information when they need to.
Stay consistent. Always make sure that your emails contain the same business logo, colors, and font style. Be sure that you’re using a font that people can read. After sending a few messages, individuals will recognize your email in their box and they will pay attention. Familiarity cannot be underestimated when developing a business strategy.
Prior to contacting any of your customers through email, you should always get their permission to do so. Very often individuals consider unsolicited emails as junk mail and do not open them. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.
Marketing emails that are important should not be sent out close to major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are, of course, exceptions. Perhaps you want to target a Black Friday deal or a Cyber Monday special.
Graphics can be used in e-mail marketing, but only sparingly. A lot of email clients will block images right away. If a person is reading your email in one of these clients, it can make your message look strange or even render it unreadable. Use clear text for your important information and use descriptive alt tags on all of your images in your emails.
An obvious but important tip when it comes to marketing with email is ensuring all the email addresses are accurate. Do not waste your time going through your list of contacts to correct typos or calling your customers on the phone to get their email address. This is just a time waster.
Ensure you do not add an email address to your email address list unless you have authorization from the person to whom it belongs. Filling your mailing list with individuals who never chose to receive your marketing emails will not do your business any favors among potential customers or the account owners. You may also discover that your ISP could block your from sending emails, because you are violating span rules.
A good way to get your content out there is to provide a way for people to easily sign up for your email list. You can provide people the opportunity to sign up for an email listing directly on your site.
Try testing the layouts of your messages on various platforms. Once you’ve perfected your design, test it across many platforms and systems. Emails can vary on how they appear in different email clients, such as Linux Gmail or Windows Hotmail.
There is still life left in email marketing. If you implement the strategies from this article into your email promoting campaign and keep your eyes open for other ways to improve your marketing efforts, you may enjoy many more years of life from this simple way of reaching customers.