If you think email marketing as a tool is a worn out concept, give it a second chance! While email marketing was first on scene after the popularity of the Internet took off, it has not outgrown its uses. New methods and ideas are continuously being generated that make marketing emails unique and interesting. Keep reading to find out how you can design a successful marketing via email campaign.
It is important to avoid sending unsolicited emails when attempting to market a product. Your emails may be marked as spam by people who are not interested in receiving them. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.
Each message needs on clear message. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Determine the one message that you need to get across in the email and focus on that idea. Audiences are sure to appreciate your willingness to limit the message to just the most relevant material.
Use A/B testing to view the subject line. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Do not send emails to random addresses or people who have not authorized you to do so. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.
Make sure you only email subscribers who give you permission to do so. If you start sending out what is considered spam, the results aren’t going to be very good. Some customers may even be annoyed to the point of deciding not to deal with your company anymore.
Avoid major email promotions around holidays like Thanksgiving and Christmas. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are obviously exceptions to this rule. These emails can be things about Black Friday or other holiday sales your company may be having.
Look at the spam you get to identify what you should not do. Get a free account and post your email address and you will get spammed. Learn from this spam to design email that look as professional as possible. Make yourself stand out from spam to improve your reputation.
Make sure you use both active and passive feedback mechanisms in your email promoting campaign. Active feedback is rather obvious: ask for opinions and suggestions from your readers. Passive feedback is much more subtle and not noticeable to the reader. You can utilize any tools and other software that you have in order to figure out which links are receiving the most clicks.
Remember that your subscribers are more and more likely to use smartphones or other mobile devices to view your emails. These devices lack the resolution of high end computers, so word count and careful use of graphics becomes very important. Learn the constraints that come with such small displays, and make sure that your emails are readable on phone-sized screens.
In all your emails, you need to use a call for action. Your recipients should know what they have to do in your emails by you telling them directly. If the customer needs to follow a link to complete the offer, clearly label the link and tell customers where it leads right in the email. If necessary, these can be added to your messages at the beginning and the end.
By now, it is hopefully clear to you that marketing through email can still be a very effective technique. By using the advice in the article above you will be able to make your email marketing attempts successful. Using these strategies will help you be successful for some time to come.