Facebook Advertising for New Marketers

Facebook Advertising
by Sorosh

Facebook Advertising for New Marketers

But there’s one other strategy you might want to consider – one that at first may seem premature for a new blog or website. And that is advertising on Facebook. It’s not for everyone, of course – but if you fit a certain profile, it can be the fastest way to turn your site or blog into an authority site and increase it’s page rank.

You could invest in a pay-per-click (PPC) campaign – if you’re going to pay for advertising at all. But anyone who has tried to find a good keyword with competition that isn’t overwhelming, then register a dot com domain for it, knows all too well that finding that keyword unregistered is akin to winning millions on the lottery.

The Hazards of Keyword Selection

And if you pick a keyword with heavy competition, no one’s going to notice you.  Especially if you’re just using that long-tail for SEO purposes, rather than purchasing PPC. (And this is especially true for internet marketers – one group fully aware of and savvy to keyword SEO – unlike, for example, the majority of people in, say, knitting forums, where the main interest is knitting; not marketing.)

If you do have a clear niche, however, and a strong demographic that is narrow and precise, your fastest road to creating a profitable presence could be to invest in a Facebook ad. You can purchase one inexpensively, run it for a set amount of time – and have your site spread via the best route of all: The buzz created among your social network friends (all of whom are sitting there, right in your specific niche demographic).

Remember, this is an experiment. Set your daily allotment low, and track it. (Facebook does allow you to do that.)

Maximizing Your Ad

Make the most of Facebook ads’ graphics ability, and add an appealing photo or image (just look at those Facebook ads down the right-hand side of your profile page, to see examples of visually strong ads).

And Facebook’s ability to target by city, state and country is one of its best ad features. If your website or blog is dependent on location (i.e. “Niagara Falls Orchard Photography”) and you’ve also created a Fan Page on Facebook, you may find you’ve got it made.

One caution, however: Do make sure that you actually do use strong, specific keywords for your niche in your ad headline and body text.  Keep the focus narrow to that one single, specific group.

Remember that Facebook’s participants are predominantly (but not exclusively limited to) the female 18-34 range. If you were running a site that wanted to sell to a strong male demographic in a different age range, you’d need to make sure there was a good sprinkling of active Facebook groups and fan pages in that field visibly populated with males, before you went ahead with your ad.

Remember – keep your daily costs low, your target specific – and good luck with your Facebook advertising!

For More Great Info and tips to help your FaceBook ads performance click HERE

Information on Facebook Advertising!

But there’s one other strategy you might want to consider – one that at first may seem premature for a new blog or website. And that is advertising on Facebook. It’s not for everyone, of course – but if you fit a certain profile, it can be the fastest way to turn your site or blog into an authority site and increase it’s page rank.

You could invest in a pay-per-click (PPC) campaign – if you’re going to pay for advertising at all. But anyone who has tried to find a good keyword with competition that isn’t overwhelming, then register a dot com domain for it, knows all too well that finding that keyword unregistered is akin to winning millions on the lottery.

The Hazards of Keyword Selection

And if you pick a keyword with heavy competition, no one’s going to notice you.  Especially if you’re just using that long-tail for SEO purposes, rather than purchasing PPC. (And this is especially true for internet marketers – one group fully aware of and savvy to keyword SEO – unlike, for example, the majority of people in, say, knitting forums, where the main interest is knitting; not marketing.)

If you do have a clear niche, however, and a strong demographic that is narrow and precise, your fastest road to creating a profitable presence could be to invest in a Facebook ad. You can purchase one inexpensively, run it for a set amount of time – and have your site spread via the best route of all: The buzz created among your social network friends (all of whom are sitting there, right in your specific niche demographic).

Remember, this is an experiment. Set your daily allotment low, and track it. (Facebook does allow you to do that.)

Maximizing Your Ad

Make the most of Facebook ads’ graphics ability, and add an appealing photo or image (just look at those Facebook ads down the right-hand side of your profile page, to see examples of visually strong ads).

And Facebook’s ability to target by city, state and country is one of its best ad features. If your website or blog is dependent on location (i.e. “Niagara Falls Orchard Photography”) and you’ve also created a Fan Page on Facebook, you may find you’ve got it made.

One caution, however: Do make sure that you actually do use strong, specific keywords for your niche in your ad headline and body text.  Keep the focus narrow to that one single, specific group.

Remember that Facebook’s participants are predominantly (but not exclusively limited to) the female 18-34 range. If you were running a site that wanted to sell to a strong male demographic in a different age range, you’d need to make sure there was a good sprinkling of active Facebook groups and fan pages in that field visibly populated with males, before you went ahead with your ad.

Remember – keep your daily costs low, your target specific – and good luck with your Facebook advertising!

Facebook advertising is a cheap way to advertise your website or a product that you might have that you want to promote. I have been using it for about a month or so playing around with it now and again. I have gotten very discouraged at times and have spent some money and not made any. Actually I haven’t made much at all compared to what I have spent in advertising. It is costing me about 13 cents a click to get visitors to my site in large numbers.

The pain however of having to pay for visitors to your site can be lightened in a couple of ways. One of them being ad credits through signing up with a hosting service that offers credits when you sign up for a hosting account. The hosting account that I chose was Go Daddy. They are very affordable and reliable. They also give you a 50 dollar ad credit with Facebook, Google AdWords, and Microsoft advertising. I got a cheaper CPC through Facebook. Which is why I like using them. As far as the ads converting, well that is up to you. If you write a good ad and target it right, it will convert nicely for you.

Now another way that I got some ad credits was the visa business network. This ad coupon was 100 dollars. All you do for this is search for the visa business network in Facebook and apply for the app. This is free and they send you the coupon code through your e-mail. I actually had a little trouble with this, but I contacted Facebook and told them what was going on and in about 48 hrs I had the 100 dollar ad credited added to my account.

This is really good because all you do is set your daily budget up to not exceed your ad credits and kind of play around with the ads. This will let you know what works and what want work. This will enable you to make effective campaigns so that when you do have to start paying for your ads you can get a net profit instead of a net loss.

I am using these ads to primarily promote my website to get it some exposure in the hopes that it will become viral and spread like wildfire. The site that I am trying to promote is Dumb kids on Facebook make 9,833.57!

 

Now Pay Close Attention —

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So if you want to take a behind the curtain pre-release look at the facebook secret that is about to shake the internet to its core then I strongly recommend you read everything on the next page before it’s too late!

Visit this page ==> Dumb kids on Facebook make 9,833.57!

What if I told you to stop working day and night writing articles, posting blogs, setting up PPC campaigns, searching high and low for joint venture partners, creating videos … and all the other back breaking and boring stuff? You don’t need a website. You don’t need Google. You don’t need to create products. You don’t need to fork out on costly advertising. You don’t need any previous experience.
Take a peak at the system that is going to cause CHAOS all over the internet… Dumb kids on Facebook make 9,833.57!

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How Facebook Advertising Works

Are you looking for the best way to market your online business? Then look no further than Facebook. Facebook is the boom town for online marketing today

Facebook is currently used by millions of users who log into their accounts every day to communicate with friends and family, to network with businesses and to post updates on their personal and business lives.

It’s one of the fastest growing sites online, with over 400 million user-created accounts and receives a greater num

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Question by Bianca: Can I use the term facebook in advertising?
I am making a leaflet for my horse lovers social networking site i have set up. I was thinking of using the sentence:
“think facebook, but exclusively for people who love horses”
Am I allowed to legally use the term facebook?

I am not trying to pretend to be facebook, just get across the concept of what my site is about.

Best answer:

Answer by wtstephens4
If you were to say ‘see us on facebook’ it is ethically OK. People know what social networking is, so feel free to use that term. Or ‘connecting people who love horses’

Know better? Leave your own answer in the comments!

So far I’ve failed at trying to make money online with Facebook advertising. Here’s my story…
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