Four Levels of Search Engine Marketing

Four Levels of Search Engine Marketing

The basic idea of search engine is people can browse the web site/homepage to find out the information they needs throughout the search engine.

When some people introduce the search engine strategy,it is generally thought that the main objective of search engine optimization are two levels:

1:Search engine indexed

2:Position forward in the search results

This is general knowledge.Most network engineer and professional services also set the goal of the search engines are basically at this level.

However, judging from the actual situation, just make the search engine indexed and position forward in the search results are not enough.

It is only two basic goals in search engine marketing strategy.It can not guarantee those visitors into customers or potential customers,therefore, we should also have some other capacity.

It is using search engine marketing to achieve the goal of four levels:

1:Search engine indexed

2:Position forward in the search results

3:Increase visitors click rate

4:Conversion visitors to customers

In this four levels,the previous three can be interpreted as a search engine marketing process,conversion visitors to customers is our goal.

In general search engine optimization,website design through title, Meta label and so on,usually the previous two primary goals can be achieved.

In order to achieve high-level goals,we still need to further optimize the design of the website,keywords selection,link popularity,And some knowledge in web site design and promotion.

James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com

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