Today, online videos are the way of the future in marketing. Thankfully, it’s very easy to obtain a video camera, shoot your video, and upload it onto the Internet. Most people have high-speed Internet connections, ensuring that viewers can check out your videos without delay. These are some tips to help get started with video marketing.
Don’t be afraid of video marketing. Creating videos is as simple as having a tripod and video camera. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.
Video marketing allows you to stay in better touch with your targeted customer base. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. Give out some free products to the people who sent the questions you selected!
When using YouTube for posting your videos, ensure you are utilizing the editing features that the site provides. You can put annotations on a video, for instance. These are perfect for extra information, coupon codes or even links.
You should keep your videos under 20 minutes. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. Should your video focus on current deals or general updates about the business, you should keep them much shorter.
When shooting a video it is okay to keep things simple with your equipment. High production values don’t necessarily translate to good returns. Even large companies have used cost-efficient videos to generate a high number of sales.
You should include screenshots of your web pages in your videos. This lets viewers become a little more familiar with it. This is pertinent in tutorial videos. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.
Working with a team is beneficial for quality videos. You don’t need coworkers. You could use friends, family or your organizations. Give your team members their few minutes of fame by listing their names in the credits at the end of the video.
A good video does not need to be expensive. You don’t need professional equipment; just keep focus and balance in your shots. A fancy script is not really necessary either, nor are boatloads of confidence required. Be natural and talk to the camera. If you’re really creative, going on camera may not even be necessary. A slideshow or a PowerPoint could also do the trick.
Keep YouTube at the forefront of your mind. You need to concentrate your marketing campaign here. They provide free video hosting. You also get immediate exposure to a large number of viewers. This means your video is out there to be seen here.
On your video page, make sure you include an opt-in mailing list form. Folks might be interested in registering to get additional information about the video’s topic, and this can be a good opening for you to make a sales pitch.
Do not place the brunt of video marketing on your shoulders. It can be difficult to come up with interesting ideas and angles for ongoing video marketing. Brainstorming with family, friends, and staff can help with idea generation for content focus. Do brainstorming with these people whenever you can so that you’re able to advertise more effectively.
Let viewers into your company with video marketing. Shoot videos of some behind-the-scenes action at your company, including things that might make viewers chuckle. Customers will feel more connected to this personal view of your business.
If you are frequently asked the same question, create a video to answer them. Video FAQs are much better than regular FAQs. This gives your users an option on how they would like to view this information.
Don’t forget about sharing your videos. Send it by email to people you know. Write up a blog post on it. Let people know via any form of communication you can think of. Put it on Facebook, YouTube and whatever video hosting sites you may use. You need to spread the word.
You should now have a better understanding of how video marketing works, so you are in a position to start your campaign. Keep it all in mind as you work. You will see that it will bring you new business when you do video marketing.