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Search Engine Marketing, Inc : Driving Search Traffic to Your Company's Web Site by Bill Hunt and Mike Moran (2005, Trade Paperback)

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About this product

Product Information

For Marketing Management/Strategy courses. Search Engine Marketing, Inc. is a step-by-step guide to setting up and managing a search marketing program , with best practices and tips from two of the world's premier experts .

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131852922
ISBN-13
9780131852921
eBay Product ID (ePID)
45028913

Product Key Features

Author
Mike Moran, Bill Hunt
Publication Name
Search Engine Marketing, Inc : Driving Search Traffic to Your Company's Web Site
Format
Trade Paperback
Language
English
Publication Year
2005
Type
Textbook
Number of Pages
592 Pages

Dimensions

Item Length
9.3in
Item Height
1.1in
Item Width
9.3in
Item Weight
29.3 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265
Table of Content
Preface. Acknowledgments. I. THE BASICS OF SEARCH MARKETING. 1. Why Search Marketing Is Important and Difficult. 2. How Search Engines Work. 3. How Search Marketing Works. 4. How Searchers Work. II. DEVELOP YOUR SEARCH MARKETING PROGRAM. 5. Identify Your Web Site's Goals. 6. Measure Your Web Site's Success. 7. Measure Your Search Marketing Success. 8. Define Your Search Marketing Strategy. 9. Sell Your Search Marketing Proposal. III. EXECUTE YOUR SEARCH MARKETING PROGRAM. 10. Get Your Site Indexed. 11. Choose Your Target Keywords. 12. Optimize Your Content. 13. Attract Links to Your Site. 14. Optimize Your Paid Search Program. 15. Make Search Marketing Operational. 16. What's Next? Glossary. Index.
Copyright Date
2006
Target Audience
Trade
Topic
Web / Design
Lccn
2005-925506
Dewey Decimal
658.872
Dewey Edition
23
Illustrated
Yes
Genre
Computers

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Search Engine Marketing, Inc : Driving Search Traffic to Your Company's Web Site by Bill Hunt and Mike Moran (2005, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

item 2 Search Engine Marketing, Inc.: Driving Sea... by Hunt, Bill Paperback / softback

item 3 Search Engine Marketing, Inc.: Driving Search Traffic... by Hunt, Bill Paperback

item 4 Search Engine Marketing, Inc : Driving Search Traffic to Your Company's Web...

item 5 Search Engine Marketing, Inc.: Driving Search Traffic to Your C

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