i bought sam's other smaller book, and wrote the following review for it (in the next paragraph). the same applies to this one, except that this book is about twice as big and goes into more detail, which i found very helpful, especially regarding targeting your marketing by such things as gender and language (for example, to spanish speakers). he also tells how to market by demographics, by fb users' interests, and all sorts of other wondrous ways i would not have imagined. if you buy this book, you won't need the other one. oh, and this one has pictures of facebook screen shots showing you exactly what he's talking about. also, when i contacted him by email, he (1) replied to me personally, (2) didn't try to sell me any product or service, and (3) actually referred me to someone in my business who might be able to help me with my current project. without asking for anything in return! i don't know what planet sam goldfarb is from, but i'd love to live there :)
review: i looked at the big books in the bookstore, from $15 to $30, and they were about 90% fluff. just a bunch of "internet marketing is more important than ever..." but with very few actual concrete methods for DOING IT. this book, on the other hand, gives exactly what it says: TIPS. lots of tips. good ones. 52, to be exact. most tips are about 1 to 3 paragraphs long, but if he needs to write 6 paragraphs, he does. and if there are steps involved in a facebook procedure, he takes you through it step by step. 8 or 10 tips were about marketing with facebook ads, which cost money. so there were still about 40 substantial tips that you can do for free. this guy has obviously actually done marketing on facebook. he tells you a couple of pitfalls to avoid, like "You won't be able to change the name of your Fan Page later on, so please do it right from start." (and then he elaborates.) and then he gives you tips on how to name your page intelligently so that people can easily find it. the author didn't have a book publisher telling him "put more stuff in so we can have 200 pages." (i used to work in publishing.) it's a small book, with a small price at $4.99 (NOTE: THIS BOOK is $11.99), but lots of great info, easily digested in a couple of hours. and then you can get to work doing your marketing. using this book, and then google searching on "facebook marketing applications", will give you all you need to get off to a quick, thorough, and confident start marketing your business on facebook.
thank you sam!
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