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Internet Marketing for Accountants: Marketing, Advertising, and Promoting Your Accounting CPA Firm Online Using Google, Facebook, YouTube, LinkedIn, ... Guide Book for Accounting Firms! Paperback – April 22, 2010

by Nick Holliday (Author)

8

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Internet Marketing for Accountants will show you how to profit from the revolution in local internet marketing that is happening right now. This book doesn't hide behind platitudes and boilerplate marketing truisms. It gets down in the trenches with you and shows you how to strengthen your firm's bottom line through highly effective internet marketing. One click at a time.

Print length

132 pages
Language

English
Publication date

April 22, 2010
Dimensions

5.25 x 0.3 x 8 inches
ISBN-10

145282097X
ISBN-13

978-1452820972
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Editorial Reviews

About the Author

Nick Holliday has been a practitioner, student, and teacher of internet marketing since 2003. His company Scientific Click has sold more than $50M of product for Internet Retailer 100 companies during the past decade. During that time he has also owned and operated local businesses in the competitive real estate niche. He handled the internet marketing for those businesses. He has started successful and not so successful businesses and understands the commitment and dedication of small business owners. He has a passion for business development and believes there is an excellent opportunity right now for local business owners to take advantage of internet marketing to grow their businesses.

Product details

Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (April 22, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 132 pages
ISBN-10 ‏ : ‎ 145282097X
ISBN-13 ‏ : ‎ 978-1452820972
Item Weight ‏ : ‎ 5.2 ounces
Dimensions ‏ : ‎ 5.25 x 0.3 x 8 inches

Customer Reviews:
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Nick Holliday

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Full content visible, double tap to read brief content.

Nick Holliday has been a practitioner, student, and teacher of internet marketing since 2003.

His company Scientific Click has sold more than $50M of product for Internet Retailer 100 companies during the past decade.

During that time he has also developed marketing systems for local businesses in competitive niches.

He has started and operated successful businesses and understands the commitment and dedication of small business owners.

He has a passion for business development and believes there is an excellent opportunity right now for local business owners to take advantage of internet marketing to grow their businesses.

Customer reviews

3.3 out of 5

8 global ratings

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Jim Tilton

Outdated

Reviewed in the United States on March 1, 2014

Verified Purchase

The concepts are here but the sites have changed so fast that much of what was touted as a practice application book is too quickly outdated. Names and sites of major points of book have changed . Needs current rev of this book.

Helpful

JR White

Very good technical guide built around a solid blueprint

Reviewed in the United States on July 16, 2011

Verified Purchase

This book provides a very good 'click-by-click' guide to establishing a quick, cost-effective Internet presence. The blueprint presented in Chapter 1 is helpful, as is centering your marketing efforts around a single action item. The author cleverly uses links to his site to ensure references to other sites remain accurate. Doing so preserves the value of this book as a reference guide in the very dynamic Internet world.

The book is technical in nature, primarily focusing on HOW to use Internet tools. The emphasis on using keywords provides some information on WHAT to include in your content. However, if your primary interest is in content (What) over structure (How), additional resources will be needed.

One person found this helpful

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Texas CPA

Not as wonderful as I had hoped

Reviewed in the United States on June 8, 2010

Verified Purchase

This book was pretty good, but left me wishing for more information. As an introduction, it is good. But for intermediate information, I need to look elsewhere.

3 people found this helpful

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suzyq

Good if you are new to internet

Reviewed in the United States on December 1, 2010

Verified Purchase

This book is good if you are new to internet marketing; if you know about facebook, google ads, and have a website then perhaps not woth the purchase.

2 people found this helpful

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Amy M.

It worked for me

Reviewed in the United States on January 28, 2011

I am very satisfied with this book. It really goes indepth on how to set up accounts and utilize the functions on all social media. I feel as though I have become an expert dealing with LinkedIn and YouTube since I couldn't accomplish anything prior. Atleat not what I've been able to do now. For me, the tutorials on each of these sites are basic and a book like this is needed to shed more information for my particular field. Thank you for giving us this option ... it's been used well.

Helpful

Andrew Hughes

No bells, no whistles

Reviewed in the United States on May 6, 2010

I ordered this book as part of a larger effort by my firm to modernize our internet presence. We now have a social media presence on all of the major sites (Facebook, LinkedIn, etc.), and we've seen an uptick in client referrals through these sites. This book was generally useful for insuring that our initial foray into social media was at least somewhat sophisticated. The information was dense in some places, but it was still understandable.

3 people found this helpful

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M. Maclanders

Excellent guide to building business through the internet

Reviewed in the United States on May 6, 2010

This is an outstanding account of how to leverage the internet to build and retain a loyal customer base.
The game is changing. Those who don't get wise to the new marketing paradigm will be left behind. Well written and thorough.

One person found this helpful

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