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Bruce C. Brown

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How to Use the Internet to Advertise, Promote And Market Your Business or Website--With Little or No Money Paperback – May 30, 2006

by Bruce C. Brown (Author)

4.2 48 ratings

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Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how to build, promote and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay store fronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

Print length

280 pages
Language

English
Publisher

Atlantic Pub Co
Publication date

May 30, 2006
Dimensions

6 x 0.5 x 9 inches
ISBN-10

0910627576
ISBN-13

978-0910627573
See all details

Editorial Reviews

Review

...Anyone considering a web business will find this book valuable reading. --Michael Warren, President; USA4SALE Networks, Inc. ForeWord Magazine's Book of the Year Awards Finalist; The national 2007 Indie Excellence Book Awards business Finalist; 2007 Independent Publisher Book Awards Computer/Internet - Bronze; USA Best Books Awards 2007 Business; Library Journal: Best Business Book 2006 Marketing/Branding --Book Awards

ForeWord Magazine's Book of the Year Awards Finalist; The national 2007 Indie Excellence Book Awards business Finalist; 2007 Independent Publisher Book Awards Computer/Internet - Bronze; USA Best Books Awards 2007 Business; Library Journal: Best Business Book 2006 Marketing/Branding --Book Awards

About the Author

Bruce Brown has been an officer in the United States Coast Guard for more than 22 years and is currently stationed as Comptroller at the Coast Guard Air Station in Clearwater, Florida. Prior to this assignment he was heavily involved in designing document imaging applications and web-based financial application systems design and deployment for the Coast Guard Finance Center in Chesapeake, Virginia. For the past 8 years, he has owned and operated of a small Web design and consulting firm. He currently resides in Land OÂ Lakes, Florida with his wife Vonda, and youngest son Colton. His oldest son Dalton, is currently attending the University of South Florida and his other son Jordan is attending the University of Florida.

Product details

Publisher ‏ : ‎ Atlantic Pub Co (May 30, 2006)
Language ‏ : ‎ English
Paperback ‏ : ‎ 280 pages
ISBN-10 ‏ : ‎ 0910627576
ISBN-13 ‏ : ‎ 978-0910627573
Item Weight ‏ : ‎ 1.05 pounds
Dimensions ‏ : ‎ 6 x 0.5 x 9 inches

Best Sellers Rank: #10,976,688 in Books (See Top 100 in Books)
- #11,846 in Web Marketing (Books)
- #12,671 in Advertising (Books)
- #19,838 in E-commerce Professional (Books)

Customer Reviews:
4.2 48 ratings

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Bruce C. Brown

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Bruce C. Brown was born in Bayshore, New York, but moved around quite a bit in his youth, finally settling down in Silver Springs, Florida. He enlisted in the U.S. Coast Guard in 1984. Bruce is the author of fifteen published books and has been recognized with numerous awards for his writing.

Bruce has three children and a beautiful wife, Vonda. His oldest son, Dalton, is a graduate from the University of South Florida and St Leo University and is a regional manager with Paragon Theaters and has an awesome little boy named Graham. His middle son, Jordan, is a graduate from the University of Florida and earned his Doctor of Jurisprudence at the University of Texas School of Law and is an Assistant District Attorney in Texas. His youngest son Colton graduated from the University of Florida, served as an Operations Specialist in the U.S. Coast Guard and is currently attending Temple University Beasley School of Law. Captain Brown has been happily married to Vonda for 35+ years and his last assignment in the Coast Guard was as the Commanding Officer of U.S. Coast Guard Community Services Command. His prior assignment was as Commanding Officer of U.S. Coast Guard Base Elizabeth City, North Carolina.

During his Coast Guard career, Bruce was recipient of the highly prestigious Douglas A. Munro Award for Inspirational Leadership, as well as the American Society of Military Comptrollers Award of Excellence and is a two-time recipient of the Coast Guard Chief Financial Officers Award for Excellence (Junior Officer and Senior Officer Categories). He earned degrees from the University of Phoenix and Charter Oak State College and is designated as a permanent Cutterman. His military decorations include the Legion of Merit, 6 Meritorious Service Medals, 5 Commendation Medals, 2 Achievement Medals, Armed Forces Service Medal, Armed Forces Expeditionary Medal, NATO Medal and many others. To date, he has written 15 books. Bruce retired from the Coast Guard in October 2020 after 36.5 year of service to his country. He and Vonda currently reside in Central Florida.

Customer reviews

4.2 out of 5

48 global ratings

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IvoryBEST

GREAT!!!

Reviewed in the United States on January 8, 2024

Verified Purchase

AS DESCRIBED. VERY PLEASED WITH ITEM. THANK YOU!

Helpful

Gipsy Kings fan

Comprehensive, easy to read, well-organized

Reviewed in the United States on April 22, 2013

Verified Purchase

I'm giving this book five stars because I have never done any internet marketing, and I found the book easy to read, yet packed with vital information. It's been said that one of the elements of a high intelligence is being able to put yourself in another person's position. That's exactly what Bruce Brown has done. He has put himself in the position of an absolute beginner to internet marketing and explains everything in detail, in plain English. All technical terms are explained, and there is a glossary in the back of the book. The book is not "dumbed down" in any way. It's well-organized and makes use of many bullet-point lists for tips, do's and don'ts, etc. There are also many screen shots from Google tools like Google AdWords (pay-per-click advertising). I highly recommend this book for beginners and people with some experience in internet advertising. It's great to read straight through, and will also be a valuable reference to go back to again and again.

One person found this helpful

Helpful

Shellby

Excellent! How to begin from the ground up!

Reviewed in the United States on January 8, 2016

Verified Purchase

This is a stellar book about basics on entrepreneurship. I have long had the idea of starting my own small business, and I had very creative ideas about marketing success. After reading this book, it gave me the confidence roll up my sleeves and get started. With big bold font, and informative cliff notes, anyone can find the bottom line of what they need to achieve a successful business or web site. I recommend this book because its SO simple to comprehend the ideas it represents. Its almost a play by play flow chart of what is recommended, required, and what actions need to take place. It's very encouraging because it capitalizes on beginning with very little or no resources. This book is a must for those starting from the ground up!

Helpful

Zachary S. Nelson

Not quite was I looking For

Reviewed in the United States on March 26, 2010

Verified Purchase

This book does give alot of helpful information on how to market your website by doing such things like "Affiliate Programs", etc., but it seemed to dwell on "How to build your website" which mine was already set up. I was looking for pointers on how to promote the site not how to CREATE the site!

Not to bash this book in any way, but it wasn't my cup of tea. Maybe it will work for you or maybe it won't.

There were some suggestions he suggested that I will use, but overall I don't think it was worth the purchase.

5 people found this helpful

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Will S.

A Hidden Treasure --MUST HAVE for everyone who's in business

Reviewed in the United States on January 12, 2007

Verified Purchase

One of the best comprehensive books that I read on the subject. Its designed to give you all aspects of how promote your Internet business without re-mortgaging your house. Straight to the chase with good, solid approach, you will attract more clients and waste less time and money on advertising. I have used this book to market my business which shows you how to Cut a mortgage by 20+ years without adding to your monthly expenses. [...]

24 people found this helpful

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MaisondeBeatrice

GREAT BOOK

Reviewed in the United States on March 21, 2021

Verified Purchase

use amazing. very informative

Reviewed in the United States on November 12, 2008

Verified Purchase

I would not recommend this book and found it useless - which I rarely would say about almost any book. It kept talking about what it was going to teach you - but it never did. It was all hype and had no meat. There are many other good books out there on this subject, so don't waste money on this one like it did.

3 people found this helpful

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Anne Wingate

What's Your Definition of "Little or No Money"?

Reviewed in the United States on December 11, 2016

Verified Purchase

I am going through all my old orders writing reviews for things I failed to review when I bought them. This book did not work for me. For one thing, many of its suggestions are forbidden by the Internet, and many others simply do not work. I tried. Nothing happened. The things that appeared that the would work did not cost "little or no money." They costed more money than I had.

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