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Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media 1st Edition

by Liana Evans (Author)
3.9 3.9 out of 5 stars 30 ratings
See all formats and editions
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Profit Big from Social Media: Strategies and Solutions That Work!

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms!

Topics include

• Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more

• Define goals and customize strategy to maximize Return on Conversation (ROC)

• Understand the whole conversation about you and all the communities you serve

• Manage legal, compliance, and ethical challenges

• Plan social media policies for your company’s employees

• Extend customer service into social media

• Maintain consistent branding and messaging

• Complement your SEO, PPC, offline marketing, and PR efforts

• Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

Previous page
  1. ISBN-10
    0789742845
  2. ISBN-13
    978-0789742841
  3. Edition
    1st
  4. Publication date
    June 18, 2010
  5. Language
    English
  6. Dimensions
    6 x 0.9 x 9.1 inches
  7. Print length
    368 pages
  8. See all details
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From the Back Cover

Profit Big from Social Media: Strategies and Solutions That Work!

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms!

Topics include

• Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more

• Define goals and customize strategy to maximize Return on Conversation (ROC)

• Understand the whole conversation about you and all the communities you serve

• Manage legal, compliance, and ethical challenges

• Plan social media policies for your company’s employees

• Extend customer service into social media

• Maintain consistent branding and messaging

• Complement your SEO, PPC, offline marketing, and PR efforts

• Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

About the Author

Since 1999, Liana "Li" Evans has been active full-time in the search marketing arena, becoming well-versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog and is the director of social media for Serengeti Communications, a Washington, DC-based online marketing firm that focuses on building social media strategies for companies and training companies to bring online marketing in-house.

Li has led the SEO strategy for an Internet Retailer 500 company, and was the SEO and social media architect for a Fortune 500 multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures.

She holds degrees in both public relations and information technology, which lend well to working with client strategies in social media and search marketing. Li speaks and trains social media and SEO at Search Engine Strategies and other industry conferences.

Product details

  • Publisher ‏ : ‎ Que Publishing; 1st edition (June 18, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 0789742845
  • ISBN-13 ‏ : ‎ 978-0789742841
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 6 x 0.9 x 9.1 inches
  • Customer Reviews:
    3.9 3.9 out of 5 stars 30 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Liana Evans

Liana Evans

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Liana Evans, or “Li” as she is commonly known, is an online marketing professional and the author of Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media.

Since 1999, Liana "Li" Evans has been active full-time in the search marketing arena, becoming well versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog and is Co-Founder & CEO of LiBeck Integrated Marketing, LLC a digital marketing firm that focuses on building Integrated Marketing Strategies for companies that use Social Media, SEO, PPC, Analytics as well as providing training to companies in this area, too.

Li has led the Search Engine Optimization (SEO) strategy for an Internet Retailer 500 company, and was the SEO and Social Media architect for a Fortune 500's multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures.

She holds degrees in both Public Relations and Information Technology which lend well to working with client strategies in Social Media and Search Marketing. She speaks and trains attendees about Social Media and SEO at Search Engine Strategies and other industry conferences.

Contact information:

Website: www.smmarketingbook.com

Email: li@smmarketingbook.com

Customer reviews

3.9 out of 5 stars
3.9 out of 5
30 global ratings

Top reviews from the United States

JMR
5.0 out of 5 stars Struck Gold!
Reviewed in the United States on September 7, 2010
I am a full-time consultant within the search and social marketing landscape, and needless to say I am someone who is very familiar with the idea of using social networking sites as vehicles for driving conversation, engagement, and ultimately revenue for business purposes.

I found this book to be an amazing read; one that everyone, novice or expert, should have on their bookshelf for education and reference. I believe readers will find great value in learning how to develop strategies and goals, to find conversations that are happening around their company, products, and services, to engage, and to define and measure success.

My favorite chapter in the book came pretty early. Chapter 3, "Goals need to Be Defined", features valuable insights on ways companies can measure the success of their social marketing efforts. In my opinion, setting predefined goals and measuring success according to those goals is the most important detail when running a social marketing campaign. However, it is also the one detail that I believe is most overlooked. In this chapter, the author does a superb job breaking down what seemed like an unlimited number of metrics a company could use to measure social media - several of which were even new to me.

I 100% endorse this book, and recommend it to anyone in, or looking to get into, the social media space. I was personally able to attain several "golden nuggets" during the couple of hours it took me to read this book. I have altered my ongoing personal and professional social media efforts because of it.
5 people found this helpful
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aud503
2.0 out of 5 stars Much better books out there
Reviewed in the United States on March 12, 2011
Verified Purchase
As others have noted, this book is very repetitive. I would actually give it 2.5 stars as it isn't bad, but it is not very informative, either. For example, do we need an entire chapter about "Bring in legal early", that actually says not much more than bring in legal early. She not only repeats herself throughout the book but even within paragraphs, by saying the same thing over and over using different words. This would have been a great pamphlet entitled Social Media Intro for Beginners. Also, not sure how much she is walking the walk, i.e. her blog hasn't been updated in months, her website has a terrible design and the last video posted is from 2 years ago. Don't want to bash the author; the book seems accurate but just extremely basic, rife full of typos and not as full of information as one would expect from a book. Reading it on the kindle made it worse as it is not as easy to flip through and skim the info, which would have been adequate to get the take away messages. I really liked the Zen of Social Media Marketing (thanks to another reviewer who recommended it - love Amazon reviews!) and found it more to the point, with practical advice and good case studies at the end.
3 people found this helpful
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Michael GreenGold
5.0 out of 5 stars "Social Media Marketing : Strategies...Media" - 44 + 1 "Now" Directions To Use!!!
Reviewed in the United States on July 27, 2011
>>>..."Social Media Marketing : Strategies...Media" is a Guide of 44 + 1 Directions to move on depending on your Ebb & Flow of your Social Media Needs & Requirements!!!
>>>...First - Please read About the Author, Liana "Li" Evans,etc.,Dedication & Acknowledgments Sections, prior to the 45 Directions...Next is a MustRead Detailed Introduction which explores Several Directional Themes that you will find expanded upon - Research - Strategy - Involvement - Measurement...Now, Read the Directions which are placed in Five Parts...Part 1 - The Basics of Social Media...Part 2 - It's About Conversation...Part 3 - Social Media from the Inside Out...Part 4 - It's Not About You & Part 5 - How Social Media Fits into the Online Marketing Picture!
>>>...Suggestion...Read & Absorb the first 44 & then 45...Once completed, Place your own sequence number for your numeric value of the first 44 then Do 45 and determine how you / and or your  Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media team are and will be Going Forward!!!
>>>..."Social Media Marketing : Strategies...Media" on-going use will be up to you / and or your team, But Use It!!!...Social Media Marketing is a Marathon, not a Sprint / Dash!!!...>>>Let's Roll!!!...Carpe Diem - Seize The Day!!!...Michael!
One person found this helpful
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-----
4.0 out of 5 stars Social Media Marketing
Reviewed in the United States on February 7, 2011
Verified Purchase
The book title was appealing to me considering I had no knowledge of social media. The author provided positive reasons why we should benefit from social media. For example, it is costly effective and feedback less than two minutes. Meanwhile, this would be a tool that I would definitely use in it the future. Facebook and linkedin will be an asset for me and other consumers when promoting products and services.

gedwards
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Jan Walther
3.0 out of 5 stars Not quite...
Reviewed in the United States on October 3, 2010
Verified Purchase
With the 5 stars, I thought this would be just what I was looking for. The book got off to a good start but then it became so repetitive that I stopped on page 215. Written simply for novices to understand, I'm not sure where the earlier reviewers found the expert guidance on strategy development and said it was for experts - now really?? This book is a great overview of social media and aligning it with goals and audiences but if I didn't already have some background in managing this as part of our organization's marketing communications strategy, this book would still leave me needing much more info. I may use it as an intro to several staff members but then, it's loaded with typos and missing words that really surprised me. I like the short chapters and assume the author expected people to jump around and that's why so much content is repeated throughout. I'm looking for a true guide for strategy development and integration? Anyone have suggestions?
9 people found this helpful
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Top reviews from other countries

JC
5.0 out of 5 stars Five Stars
Reviewed in Canada on October 5, 2016
Verified Purchase
Product arrived on time and as described. Buy with confidence.
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Sreekumar.S.C
5.0 out of 5 stars good price with good quality printing
Reviewed in India on January 27, 2015
Verified Purchase
an entrepreneur should read this book. good price with good quality printing. recommend this selller
One person found this helpful
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Nilesh S.
2.0 out of 5 stars Two Stars
Reviewed in India on September 14, 2017
Verified Purchase
Not literately teaches any new! You just relearn what you know!
One person found this helpful
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