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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site 1st Edition, Kindle Edition

by Mike Moran (Author) Format: Kindle Edition

4.2 42 ratings

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A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686

ISBN-13

978-0131852921
Edition

1st
Sticky notes

On Kindle Scribe
Publisher

IBM Press
Publication date

February 7, 2008
Language

English
File size

18804 KB
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website (IBM Press)
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Editorial Reviews

From the Back Cover

A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686

About the Author

About the Authors

Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com's site search technologies.

Mike has worked on IBM's Web site for the past seven years and is currently the Manager of ibm.com Site Architecture. In addition to his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics.

In addition to Mike's broad technical background, he also holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, helping bridge the gap between technology and marketing concepts. Mike can be reached through his Web site (http://www.mikemoran.com).

Bill Hunt is the CEO and Founder of Global Strategies International (http://www.globalstrategies.com) and one of the pioneers of search engine marketing, getting his start in early 1994. Bill is an internationally recognized search marketing expert, conference speaker, and contributor to numerous marketing journals and books. Over the years, Bill has led numerous large search marketing projects for clients such as AT&T, IBM, Intel, The Hartford, and Zurich Financial.

GSI specializes in helping Fortune 500 companies develop, implement and manage their global enterprise search marketing programs. With offices in the United States, Japan, the United Kingdom, and Switzerland, GSI has the experience to help companies execute their search marketing programs "from the inside out."

Product details

ASIN ‏ : ‎ B000SEI9D8
Publisher ‏ : ‎ IBM Press; 1st edition (February 7, 2008)
Publication date ‏ : ‎ February 7, 2008
Language ‏ : ‎ English
File size ‏ : ‎ 18804 KB
Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 592 pages

Customer Reviews:
4.2 42 ratings

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Spidey

Accomplishes its title's claim, and does it VERY well.

Reviewed in the United States on July 1, 2008

Verified Purchase

I started a consulting business months ago, and before I created a web site for it I read much of this book. I expected that many of my clients would find me by using Internet search engines, so I minded some of the techniques and principles explained in this book as I designed my web site. And boy did it pay off. Using a simple, forty dollar application, I created and published a web site that quickly jumped to the top of Google's search results for key phrases that prospective clients have been using to find a consultancy like mine. I bet my competitors who had been around much longer than my business must have been P.O.'d big time. But I suppose that's what they get for failing to do their homework!
I'd elaborate on the content of the book, but other reviewers have done that; and ultimately it's the results that count, right?
I can honestly say that buying this book has been the most profitable investment I've made in my business thus far.

6 people found this helpful

Helpful

ForAnEqualWorld

Finally all ends covered for SEO and SEM

Reviewed in the United States on July 21, 2006

Verified Purchase

This book covers all angles.
I was thoroughly impressed by the amount of detail that has gone into it. I'm half way through the book and still want to stick my review in here so that future buyers know that this book is definitely worth it. I've checked the SEO and SEM landscape for books to buy and this definitely is the best one out there.

Now for the bad stuff:
1. No statistics that say : Company X has benefitted by 30% increase in revenue after SEM.
(I had written to the author about this, and he mentioned that companies are very private about statistics and will not reveal any, even if their name is not revealed.
This is still the kind of information that management is looking for.)
2. The book mentions various resources to check, as you read. There's no comprehensive list of resources page and so I have to make notes as I go.

Hopefully future editions will address these issues.

Thanks.
Vivek Chandran ('Viv-ache')

3 people found this helpful

Helpful

G. Nickoloff

Excellent book on the Subject

Reviewed in the United States on February 17, 2013

Verified Purchase

Great book. Easy to read and very, very informative. Not so much a "how to" but rather an explanation of what's going on u"nder the hood" and behind the scenes. Might be a bit dated and could be obsolete on some points, but still a great read to gather perspective as opposed to "recipes" for getting better search rankings, etc. Recommended for people who what to know what they're doing and not just what to do.

One person found this helpful

Helpful

Blake Newman

Professional, practical guidence on SEO and SEM

Reviewed in the United States on May 29, 2007

Verified Purchase

While I think that search engine marketing is a moving target and it's best to read current articles and journals, this book provides a great foundation for people interested in pursuing or understanding internet marketing, search marketing, or search engine optimization. It provides practical guidance and advice on what to do now but also works as a higher level strategic plan as well. It's written by IBMers, so there is definitely a level of professionalism compared to hackers or other non-corporate authors. Good book to add to your library, as I reference it from time to time.

4 people found this helpful

Helpful

Pollock29

Perfect

Reviewed in the United States on June 28, 2013

Verified Purchase

Gives the edge on SEO practices. Is helpful in bringing your business to the top of search engines. Great purchase.

Helpful

Sioux Falls Sam

Good book, but redundant

Reviewed in the United States on October 29, 2010

Verified Purchase

To date, I have read only 4 books on SEM, and this is the best. In fact, I just ordered the new edition. However, I must say it is repetitive. I suspect it easily could be reduced from 560 pages to well under 300. Maybe that has been fixed in the new edition. I blame the editor.

Reviewed in the United States on January 4, 2007

Great if your in a corporate enviroment with 40 pople to co-ordinate. If your a lone web site designer then this book is dry and I can not recommend it.

11 people found this helpful

Helpful

Mr. A. Ziffo

Good for novices

Reviewed in the United States on September 27, 2005

I am writing this review because I think that the current reviews are a bit over the top. This book seems to cover the basics well, but at nearly 600 pages I find it overly wordy. The same information could be conveyed in a third of the space. There seems to be an abundance of information online on the topic of SEM but not a lot available in book form, which is probably because things change so quickly that books quickly become redundant. So in short, good for beginners, but more advanced users will probably be better off sticking with webmaster world and other forums and sites.