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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website by Bill Hunt, Mike Moran (Paperback, 2014)

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Product Information

For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganised edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You'll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they're looking for. You'll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you'll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You'll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher's mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches-and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimise content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimise search performance

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780133039177
eBay Product ID (ePID)
182792944

Product Key Features

Author
Bill Hunt, Mike Moran
Publication Name
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
528 Pages

Dimensions

Item Height
231mm
Item Width
181mm
Item Weight
812g

Additional Product Features

Title_Author
Bill Hunt, Mike Moran
Series Title
Ibm Press
Country/Region of Manufacture
United States

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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website by Bill Hunt, Mike Moran (Paperback, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

National Electrical Code 2023 by (NFPA) National Fire Protection Association (2022, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

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