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Building Findable Websites: Web Standards, SEO, and Beyond First Edition

by Aarron Walter Walter (Author)
4.1 4.1 out of 5 stars 37 ratings
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Provides information on building websites that reach their target audience.
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  1. ISBN-10
    0321526287
  2. ISBN-13
    978-0321526281
  3. Edition
    First Edition
  4. Publication date
    February 13, 2008
  5. Part of series
    Voices That Matter
  6. Language
    English
  7. Dimensions
    7.5 x 0.6 x 9.13 inches
  8. Print length
    249 pages
  9. See all details
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Amazon First Reads | Editors' picks at exclusive prices

Editorial Reviews

About the Author

Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com

Product details

  • Publisher ‏ : ‎ New Riders; First Edition (February 13, 2008)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 249 pages
  • ISBN-10 ‏ : ‎ 0321526287
  • ISBN-13 ‏ : ‎ 978-0321526281
  • Item Weight ‏ : ‎ 15.8 ounces
  • Dimensions ‏ : ‎ 7.5 x 0.6 x 9.13 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 37 ratings

About the author

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Aarron Walter

Aarron Walter

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Aarron Walter (http://aarronwalter.com) is the Author of Building Findable Websites: Web Standards, SEOs and Beyond (http://buildingfindablewebsites.com), and co-author of InterACT With Web Standards: A holistic approach to web design (http://interactwithwebstandards.com). Aarron is the user experience design lead at MailChimp (http://mailchimp.com).

Aarron speaks at conferences on user experience design, findability, web standards, and the web design industry.

Customer reviews

4.1 out of 5 stars
4.1 out of 5
37 global ratings

Top reviews from the United States

Mainframe
5.0 out of 5 stars The Title Is Very Fitting
Reviewed in the United States on May 17, 2008
Verified Purchase
I got this book because I'm a web developer by trade, working on the back-end (mostly PHP) and a lot of front-end. This book helped illuminate a lot about the "black art" that is SEO. It dispelled some myths, confirmed some thoughts of mine and all in all was a good book, especially if you're techincal.

That's the "building" part of the title. The author also covers basic and advanced SEO strategies that don't require knowledge of any kind of programming language. That's the "SEO" part of the title. The last bit is the "beyond" and covers a lot about driving and maintaining traffic to your site. I didn't pick up this book for that reason, but I read most of these sections anyway and I'm glad I did because I learned a lot more than I thought I would.

If you're a developer of any kind working on web sites, or are a project manager dealing with clients, this book will help you sound smart and have some ammo to back it up. I'm already under water with a project that is implementing a ton of these tips - I'm curious to see how much the traffic increases.
8 people found this helpful
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Arks
5.0 out of 5 stars SEO the right way
Reviewed in the United States on March 20, 2008
Verified Purchase
The big buzz phrase for the past few years has been Search Engine Optimization(SEO). Companies are paying other companies millions of dollars to get, and keep their websites in the front of different keyword searches on the larger search engine sites. Is it worth it? In most cases... probably not. Anyone thinking about paying money to have someone make their site "SEO" friendly should read Building Findable Websites.

Being a web standards practitioner, I had great theories of how building a website the right way can take care of most of your SEO woes. After reading Aarron's book on the topic, my theories were solidified. having a website that is built semantically using XHTML, CSS and javascript will drastically make your web presence findable for your users and for the search engines.

Is your website still wrangling a table based layout with messy unreadable code? Before spending thousands on SEO enhancements, read this book. See what the buzz of Web Standards is about(if you have not already) and go from there; you will not be disappointed.
19 people found this helpful
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Adam Gagnon
4.0 out of 5 stars Quick informative read
Reviewed in the United States on May 17, 2010
Verified Purchase
As far as text books go this was quick to get through and easy to digest. There are plenty of practical tips that can be added to any website instantly as well as a good amount of solid general information.

As with most books on the internet some parts are slowly creeping out of date. The good far outweighs the bad so for the money it's a good buy.
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benrush
5.0 out of 5 stars A remarkably well-designed textbook.
Reviewed in the United States on July 10, 2010
Verified Purchase
I'm a graphic designer with a background primarily in print design.

This is one of the first books on SEO I've read, so its hard to compare to others. But I found the book to be very readable, informative and packed full of useful tips that I will be able to apply to my next web project.

It's well-written and well-edited. Obviously, a great deal of thought went into decided what to include and (just as importantly) what to exclude. And though the subject is technical, the language never went over my head.

But what impressed me most about this book was the design. It's rare to find a technical intruction book that puts so much thought into the layout, the information hierarchy, the typography and the other design tools that help the reader navigate through the page, find the information they need, and better understand how one piece of text fits into the larger context.

I'm impressed.
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jencat
1.0 out of 5 stars Not what I thought
Reviewed in the United States on November 6, 2010
Verified Purchase
I purchased this book and sent it back. It had me more confused than before. I couldnt understand any of it and I have taken a couple SEO classes. Not worth the money!
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Nora Brown
5.0 out of 5 stars Excellent book full of practical, usable advice
Reviewed in the United States on September 23, 2009
Verified Purchase
Building Findable Websites: Web Standards, SEO, and Beyond by Aaron Walter is the best web development book I've read in a long time. It is densely packed with actionable advice for improving the "findability" of your site, and in so doing, improve the usability, readability, speed, and manageability of your site. Findability is a broader concept than simply SEO. It is helping people find your site, helping people navigate your site and retrieve the information/action they want from it, and encouraging people to return to your site.

Walter covers a wide range of areas you can work on to improve the findability of your site, from the importance of quality content with strategically placed keywords, using semantic markup with clear hierarchies, server-side strategies such as friendly urls, rss and email subscriptions, etc.

I heartily recommend this book to not just web designers and developers, but also website owners and managers and web content writers.
2 people found this helpful
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Ron Mertens
2.0 out of 5 stars Not an SEO book...
Reviewed in the United States on March 20, 2009
I'm not so happy with this book. The idea is good - talking about 'Findability', which is more than SEO. He defines the findability of a web site as

the way to attract visitors (who can find you on search engines)
the way people find content on your site
making people return to your site
My main problem is that I wanted an SEO book, and there's not much SEO discussions in it... I would have wanted more (maybe my fault - I should have got a real SEO book). Another thing is that there are some code example in the book that are quite irrelevant. For example he devotes many pages to build an Ajax search engine in your site, or building a mailing list... but this book is not about coding, so I think it's just a way to write more pages.

So it might be a good book to start and learn about SEO plus get some more tips on writing blogs and sites. But if you want a book dedicated for SEO, look for something else (I know I will - and I'll update you when I find something).
14 people found this helpful
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Lux Farmer
5.0 out of 5 stars Finally! An extrememly useful reference book for today's web designer and developer
Reviewed in the United States on November 22, 2009
Verified Purchase
I first downloaded the 5 bonus chapters ([...]) and was hooked on Aarron Walter's clear writing, code, links and organization of his chapters. Since I picked it up, I haven't put it down. It has clarified previously mystifying concepts such as mod_rewrite, 301 redirects, 404 pages, and microformats -- and I'm only on page 80. For anyone interested in improving their current site or creating a new one from scratch, you MUST get this book. If you want people to find your site (finability), use web standards the correct way, and get SEO under your belt, I highly recommend this book. Taylor / [...]
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Top reviews from other countries

Nelly C.
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on April 12, 2021
Verified Purchase
Great points to keep in mind. Still using it as a reference for my work.
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Yannis Dr
4.0 out of 5 stars A very well organized book
Reviewed in the United Kingdom on November 10, 2012
Verified Purchase
I haven't read it all yet, but it shows a really promising book! What I ve read up to now, is stuff I knew already, but the book does a good job to point them out and help me organize the information in my head!
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Kindle Customer
2.0 out of 5 stars Expert Required
Reviewed in the United Kingdom on August 10, 2009
Verified Purchase
I bought this book on advice from a colleague and whilst i am sure it is extremely good it is certainly not for someone without programming knowlegde.
2 people found this helpful
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