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Cliff Figallo
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Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining A Competitive Edge 1st Edition

by Cliff Figallo (Author)
3.7 3.7 out of 5 stars 3 ratings
See all formats and editions
A detailed, easy-to-follow recipe for planning, developing, and maintaining a successful Web community.

With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step-by-step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.
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  1. ISBN-10
    0471282936
  2. ISBN-13
    978-0471282938
  3. Edition
    1st
  4. Publisher
    Wiley
  5. Publication date
    September 2, 1998
  6. Language
    English
  7. Dimensions
    7.46 x 1.11 x 9.39 inches
  8. Print length
    464 pages
  9. See all details
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Editorial Reviews

Amazon.com Review

Former director of the Well, recent consultant to America Online, and current director of community development for Salon Magazine, Figallo knows what it takes to create a true community in cyberspace and what kinds of mistakes will torpedo the effort. Figallo believes that community comes from people, and so he begins by focusing on the human element. He writes about the groups that form online communities and how a community builder can foster the process. Figallo includes a great section on building a quality online staff. While he keeps technical aspects in perspective, Figallo doesn't shortchange them--he fully discusses types of interfaces and technical tools.

Figallo's discussion of the business side of a community is refreshingly hype-free. He provides excellent information on revenue models and support strategies. He further shows the advantages businesses can gain from creating or supporting online communities, plus what types of expectations are unrealistic. He believes, for example, that creating online communities is not a reasonable way to directly boost sales or provide a highly profitable income stream. He does show, however, that it can offer major corporate advantages in the same way that good public relations or other indirect marketing activities do. And while Figallo never claims that there's an easy formula for building the type of online feeling that brings people back again and again, he demonstrates with both theory and real-world examples how dedicated community builders can pull it off. --Elizabeth Lewis

From the Publisher

Cliff Figallo knows more than anybody about hosting a great online community. Now in this nuts-and-bolts guide he shares his proven experience and vision for planning, developing, and maintaining a successful Web community. He also explores the many ways that hosting a Web community can benefit your enterprise.
Cliff acquaints you with the basic tools and technologies involved and offers
step-by-step explanations for everything you need to know to:
* Define and describe the community that's appropriate for your needs
* Establish effective relationships between your organization and its online community
* Select the right technology to keep users active and involved
* Find, choose, and train great discussion hosts for your community
* Match your community with the right revenue and support models
* Plan your community's development as the Web expands and evolves
* Build and maintain the trust that makes community relationships last

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (September 2, 1998)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 464 pages
  • ISBN-10 ‏ : ‎ 0471282936
  • ISBN-13 ‏ : ‎ 978-0471282938
  • Item Weight ‏ : ‎ 1.69 pounds
  • Dimensions ‏ : ‎ 7.46 x 1.11 x 9.39 inches
  • Customer Reviews:
    3.7 3.7 out of 5 stars 3 ratings

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Cliff Figallo

Cliff Figallo

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Customer reviews

3.7 out of 5 stars
3.7 out of 5
3 global ratings

Top reviews from the United States

Jason Baldini
2.0 out of 5 stars This book was very disappointing.
Reviewed in the United States on June 12, 2000
It uses the word Hosting in the title, so I'm thinking it means Hosting, like "Webmaster" material. It speaks in general, non-technical terms for a day trader or something, in fact, the whole time I'm thinking "what is the guy talking about." Where are the details? Why aren't they talking about technologies i.e. Languages, Scripts, e-commerce engines, application servers, web servers, job price assessment.
The book is very out-dated, and is written for very non-technical people, therefore does not offer anything to technical users trying to get a general (big picture) look at being an in depth webmaster/hosting engineer. I was suckered by the title and the reviews, both were very misleading.
Do not waste you money. I recommend an e-business or e-commerce book.
Jason
24 people found this helpful
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Lars Aronsson
4.0 out of 5 stars Good history book
Reviewed in the United States on July 27, 2000
This is a good history book for those who feel a need to read up on the roots of Internet communities as we know them. The author was head of The WELL.
For those who need practical advice on how to create an online community today, the book by Amy Jo Kim is more useful.
20 people found this helpful
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Maximiliano Guerra
5.0 out of 5 stars A must read book
Reviewed in the United States on November 27, 1999
A must read book for planning, developing, and maintaining a Web community. Cliff Figallo has a vast experience on this area and it shows his expertise in a easy to read book with rich and useful content.
8 people found this helpful
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