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Make Easy Money With Google: Using the Adsense Advertising Program First Edition

by Eric Giguere (Author)
3.6 3.6 out of 5 stars 50 ratings
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Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.

Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
Previous page
  1. ISBN-10
    0321321146
  2. ISBN-13
    978-0321321145
  3. Edition
    First Edition
  4. Publisher
    Peachpit Pr
  5. Publication date
    January 1, 2005
  6. Language
    English
  7. Dimensions
    7 x 0.75 x 8.75 inches
  8. Print length
    254 pages
  9. See all details
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Editorial Reviews

About the Author

Eric Giguere is a Web developer and technical writer who has monetized his own Web site and is developing various Web properties. As the author of numerous books and articles--including Palm Database Programming--Eric excels at explaining complicated computing topics to the average person.

Product details

  • Publisher ‏ : ‎ Peachpit Pr; First Edition (January 1, 2005)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 254 pages
  • ISBN-10 ‏ : ‎ 0321321146
  • ISBN-13 ‏ : ‎ 978-0321321145
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 7 x 0.75 x 8.75 inches
  • Customer Reviews:
    3.6 3.6 out of 5 stars 50 ratings

About the author

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Eric Giguere

Eric Giguere

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Eric Giguere is the author of several books and numerous magazine and online articles on computers and programming. His most recent book is Programming Interviews Exposed, now in its third edition. He's also an expert at wireless and mobile programming, and has tons of Java experience.

Eric has master's and bachelor's degrees in computer science from the University of Waterloo. He still lives in Waterloo, Ontario, where he works for Google as a Senior Software Engineer.

Customer reviews

3.6 out of 5 stars
3.6 out of 5
50 global ratings

Top reviews from the United States

ACTION
5.0 out of 5 stars I hate cookies cupcakes and not heltaly
Reviewed in the United States on March 20, 2024
Verified Purchase
cool book but my pearnts got it 9 years before i was born im 8 now
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Ted T
3.0 out of 5 stars Alittle light for a web techie!!!
Reviewed in the United States on August 16, 2005
Verified Purchase
I bought the book before amazon had it, it was pre-ordered, so there was no reviews, this book was actually alittle too light for a web developer/ techie. It goes through it very simple step by step, maybe you'll pick up a few tips here and there. One good thing is he sets it up really easy to read, kind of like a conversation between two people. I would recommend this book if you have no internet experience at all, he goes through it like step by step manual very easily read even for a 3rd grader. For someone who has been around the web since 1999 and started a home based web business for 3 years, this book didn't have the "substance" in order keep the book. Buy it if you want to make money on the web with no prior experience, don't buy it if you've read "heavier" tech books, html, php, ect.
2 people found this helpful
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webguy
1.0 out of 5 stars A Waste of Time
Reviewed in the United States on June 23, 2005
The author boasts that he write in narrative form, unlike other computer how-to books. What this really means is that he says in 250 pages what could be said in 10. This book is really about building your website, what content to put in it, and optimizing your site for the search engines. The fact that you have a couple of lines of code that embeds the AdSense ads in your site is treated as an afterthought.
12 people found this helpful
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Mike Miller
5.0 out of 5 stars If you can point, click, and write in plain English, you can create a website with this book.
Reviewed in the United States on July 21, 2005
Verified Purchase
It seems to me there are three options for a would-be website publisher who is computer savvy but knows little or nothing about site construction, can't comprehend a thing about HTML, and hasn't a clue about how to get into Google's advertising program so he or she can make money from the process.

Option one: Hire a web consultant or designer to do the heavy lifting. You'll likely get a pretty decent site, but you might get a pretty hefty bill as well.

Option two: Take a course in HTML and site construction at your local university or voc-ed college. Of course, that means laying out tuition fees and putting your project on hold for weeks or even months.

Or, option three, pick up a copy of Eric Giguere's book Make Easy Money with Google and follow his step-by-step instructions for creating an attractive website - from idea inception to online money-making through Google's wildly successful AdSense program. He makes the process easier and more pleasurable by inventing three fictional friends (Claude, Stef, and Anita) who want to "make easy money" on the internet. They ask the very questions you would ask, almost stumble sometimes, but they keep at it and each ends up with money-earning internet enterprises, including Stef's blog.

One reason you don't need to know HTML is that author Giguere introduces and guides his readers through a free relatively-easy-to-work website design program that doesn't require tech language skills. If you can point, click, and write in plain English you can create an attractive site. The book is loaded with tips such as how to choose and maximize productive keywords, how to link up with other websites (including Giguere's own), and how to utilize the various reports that Google makes available (including your current payment balance).

Yeah, it's a good, productive read. It's made a world of difference on my site. I have no reservations about giving it five stars.
2 people found this helpful
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Sophia Michelle
4.0 out of 5 stars I would recommend to anyone curious for real answers and resouces
Reviewed in the United States on February 6, 2016
Verified Purchase
Currently reading and the author has designed the read so it's like he's having a conversation right in your living room or across the kitchen table. The information is presented in simple honest bites that allow me to take it all in without feeling like its going over my head and I like that. So far so good and I would recommend to anyone like me who is curious and wants real answers to how Google adsence can be profitable and the kind of work, time and energy needed to have success. Filled with lots of how to and resouces.
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J. Macdonald
2.0 out of 5 stars Facile and annoying
Reviewed in the United States on July 13, 2005
Verified Purchase
The book is written in the format of an ongoing conversation between the author and 3 friends who want to make money and have website ideas. If you really knew absolutely nothing about the topic and were not put off by this style, you might find it worthwhile. I was really surprised at how lightweight it is, considering the price tag and the publisher, Peach Pit Press, whose books are usually the best.
5 people found this helpful
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David Goldman
5.0 out of 5 stars Perfect support/encouragement for getting started
Reviewed in the United States on March 11, 2006
Verified Purchase
Like having a big brother talk you through the steps for getting from zero to money in the bank. The conversational style was enjoyable and helped pace the presentation of the information. Manuals filled with fact after fact can end up being discouraging for the newbie, when what you really want is just to have a friend help you. I used this book to double check what I'd done with adsense on my site (search4dinosaurs.com), and found that even though I'd been through this territory already, there were a few good nuggets I'd missed. And those tweaks earned me more than the price of the book.
One person found this helpful
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jesse hollis
3.0 out of 5 stars its ok book
Reviewed in the United States on January 4, 2014
Verified Purchase
I felt this book could of given more detal about adsense. Its a good book but there are more books with more detail out there.
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Top reviews from other countries

Martin Koss
1.0 out of 5 stars Don't waste your time or money.
Reviewed in the United Kingdom on April 11, 2009
Verified Purchase
I bought this book thanks to the good marketing of Amazon. I was sent one of their emails offering books 'like' what I'd bought previously and, well, the price was right, the subject matter appealed to me and so - yep - I fell for the marketing and clickity click - another tenner lighter I waited for the book.

I was actually looking forward to this one because I had been toying with the idea of getting into the whole 'adsense' thing and just wanted something I could read at nights in addition to researching online.

I started reading it last night about 10pm and the first few pages put me to sleep nicely thank you. After a good sleep, over coffee and weetabix I read a few more pages - well, to be honest I'd started 'scanning' the content by now because the 'story telling' style of writing was boring me so much and - like all of you - I have a life to live and I found myself getting old waiting for something juicy to happen...

As I scanned the first few sections I soon realised the methods and ideas were old - to me that means over a few years old - in Internet terms that is like being decades old.

If you know absolutely nothing about the internet. Never heard of how to buy a domain, no idea what hosting is, and have never, ever created a page or a blog or a site and are about 5 years old doing everything for the first time - then this book may help you to understand a few things - otherwise, get on Google and look up a few blogs and sites about Adsense, even Google's own Adsense site is a better read.

(quick side step) The writer almost lost my interest on the first page of section one when he dropped in the phrase 'elevator pitch' I thought - oh gosh, here we go - some guy who wants to let us know that he knows sales and marketing jargon... (side step over with)

However, after scanning a bit, I ended up coming back to page 63 where the writer throws in a few URLs on his website... That no longer exist!

Yes. The addresses he published at the top of page 63, addresses that HE controls on HIS OWN website, no longer exist. Well done Mr Gig... whatever. That was the point the book became a coaster. It's a shame that Amazon insists that I give it 1 - 5 stars, it doesn't deserve 1.

My invoice for the wasted couple of hours is in the post.
3 people found this helpful
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