conversion rates that way. This specific tracking URL would be entered as your destination URL.

You could also as Google suggests attach an identifying parameter by putting ‘?referrer=source’ at the end of your destination URL. Imagine your normal destination URL was http://www.yoursite.com/product simply turn that into http://www.yoursite.com/product?referrer=source. The source would be your keywords to enable you to uniquely identify the ad from which the visitor came. You could then use a web statistics program to determine how many people that bought your product where referred by a particular source / ad.

Testing has been the backbone of many great advertising campaigns on the Internet to date. In Adwords you should test different copy, keywords, CPC and daily budgets on a constant basis in an effort to attain the highest click through rates possible.

Run similar ads together for the same keywords to see what little differences can do to an ads CTR, keep the ads with high CTR’s and pull the ones with low CTR’s, create more and more ads to run against previously successful ones and again drop the ads with lower CTR’s (unless of course the CTR’s of these ads is extremely good too but your others are just better). Don’t forget to test different things on your landing page too, to try and boost your conversion rate.

Google Adwords guide – Conclusion

Google Adwords when utilized correctly can be a great source of new customers for your business at a very low price. Google doesn’t charge you a cent until your daily budget has been reached so you could in theory start to profit without spending anything. I fully endorse Adwords and highly recommend you use it.

Well that’s another article finished, its seems to take me longer and longer to put articles together these days, anyway it’s all good. You have just read approximately 25,000 bytes of thoroughly researched information regarding the different aspects of Googles award winning Adwords program. Others charge for information like this, but not me. Till next time.

Thanks for reading and I wish you all the success!

Article by David Callan.
The choice is yours!

http://januszek13.maverick66.hop.clickbank.net

Keyword Optimization – Complete Guide to Choosing Profitable Keywords for Your Website

Keyword research and optimization are one of the most important aspects in search engine optimization and rankings.

One of the most common mistakes people make when creating a website or putting up an online business is believing they already know what keywords customers are using to find them.

If you are not targeting the specific keywords your customers are searching for online, they will NEVER find your website and this can result in lost profits for YOU and YOUR busin

List Price: $ 14.95

Price: $ 14.95