Do you own a business? All business owners know the importance of marketing and how hard it is to do it well. Today, there are simpler solutions. Videos posted online are a way to do this. Keep reading and you will gain valuable advice on making video marketing a part of your business plan.
Marketing videos are best left short and sweet, focused only on the point you wish to make. Many people have shorter attention spans and wish to obtain the information they need quickly. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.
Make as many videos as you can. Constantly uploading videos is key to retaining your viewers. This also increases your exposure on the Internet and draws in new viewers.
Videos only go viral for quality content. You can spend thousands of dollars on fancy equipment and the latest technology, but it will all be for naught unless you use it to create interesting and exciting content. People are happy to watch something if it contains information which is relevant and important to their lives. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.
You should include screenshots of your web pages in your videos. That way, visitors can see the way you have organized your site. Also use screenshots when creating how-to videos. Save screenshots from your computer, and use editing software to compile them into your video.
You have a limited amount of time to capture the attention of your viewers. You need to make the first 15 seconds of your videos count. During this time, a video teaser should be used to draw in viewers.
If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. Find someone who is comfortable in front of a camera, smiles a lot, dresses well and talks clearly. It is a good idea to have several people be in the videos that you create.
Your tone should be consistent from one video to another. You can either remain serious and create educational videos or adopt a lighter tone and entertain your viewers. What are you selling? Who do you want to target? Always consider these factors and the image you want to project when deciding on a tone for your video content.
When you create a video, ask the viewers to take an action. You will call your customers into action! For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. In order for this powerful approach to work, you must make the process simple and transparent for the viewers.
Analytics are key to video marketing. These allow you to identify how many people watched your video and at what time of the day it was watched. You can use this information to figure out how to better advertise to a specific group of people.
Do not place the brunt of video marketing on your shoulders. Sometimes you can hit a creative wall where nothing inspiring at all comes to mind. Do some brainstorming sessions with friends, staff and colleagues to get an idea list you can concentrate on. Don’t just do this once; have meetings throughout the year so that you continue producing new content.
Don’t forget that you need to share your video wherever you can. Make sure to send it to family and friends. Post the video or a link on your blog. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Put it on your social media, too. You’ve got great things to say; let others hear it!
As you now are aware, marketing with video can be a great tool for publicizing your company. A lot of people watch videos on the Internet. Therefore, it is simply logical that you also use them. Implement the tips you have learned here and your business will begin to grow larger and more sophisticated with each passing day.