Have you considered using video marketing to promote your business but don’t know how to begin? Do you know what it is, but need some tips? The article here will be able to help you with your video marketing. If you check out the tips below, you’ll be on firmer ground when you begin your video marketing campaign.
Your campaign will be more successful if you make more videos. You should always be uploading new videos for your viewers to come back and see. Making more videos also allows you to gain exposure and strengthen your online presence by attracting new customers.
Videos should not be too long. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. If you are just talking directly with your clients, stay under 10 minutes.
Use graphics from your website, or a screenshot of your web pages, when making your video. This technique will allow your viewers to see your website in action. How-to videos also could benefit from website screenshots. All you have to do is utilize a software program that allows you to edit videos.
A great beginning video marketing tips is to pick great video titles. Titles are what gets viewers to click on play. It’s what gets people to view the video in the first place. Spend a couple of minutes coming up with a good title. You’ll be glad you did.
In video marketing you have a very short time frame to capture your viewers attention. That’s why the first few seconds are so important. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.
Expensive video equipment is really not necessary to produce a quality video. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. There is probably no need to develop a formal script, either. Just act like you usually do and speak clearly to the camera. This might not even be required. You can just use pictures or a PowerPoint in the video.
Don’t forget about YouTube. Video marketing campaigns should begin on this site. The hosting is free! It is also the third most visited website. Not only is it the most visited video site, it’s also a highly ranked search engine.
When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. It’s best if the link sits inside the player, but works in the description if that’s not an option. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.
If you have a team of employees, get them all involved in your video marketing efforts. Look for a person who is friendly, well-dressed, and comfortable being on film. You should not hesitate to feature more than one employee or colleague in your videos.
If you attend a trade event, you should tape special parts of it. You will probably have the occasion to interview some experts or simply document your experience at this event. If you are speaking in public, ask someone to record it.
Make a FAQ video for the most common questions. You might want to create a video for Frequently Asked Questions. This allows them to choose how they receive the information and know exactly what they may be hunting for.
Video marketing is not as difficult as it seems. Take the advice from above and apply it to make an excellent marketing campaign. Millions of people use the Internet daily and millions more watch videos on the Internet daily. Don’t let this opportunity pass you by.