Before you try any strategy to increase search engine traffic, I suggest you run a deep analysis of your website to see what works and what doesn’t. For new websites, a bit of reading could prevent avoid major pitfalls in online marketing. It is important to learn how to draw traffic from major search engines like Yahoo! and Google, because these get you access to the most targeted visitors. There are quite a number of tools available that allow the website owner to analyze the amount of traffic coming from search engines; you basically calculate the percentage of visitors.
The analysis as such consists in checking the log files of your website over a specific period of time; it all depends on the number of visitors and the topics that your site covers. It will take from several days to several weeks to come up with a reliable database of search queries, but you’ll have where to extract knowledge from. A common problem that web marketers are not always aware of is that some of the pages don’t get hits from the search engines. You will then have to determine why these pages do not attract visitors. Solving this problem will increase search engine traffic visibly!
In most cases this problem appears with auxiliary pages in the website when they pose little interest for visitors. Most web marketers do not worry that much over auxiliary pages, and they are probably right. But if key pages remain unvisited by web surfers, this is a serious warning! The common factors that leave a key page unnoticed by search engines include:
-page size, too large pages are difficult to index by search engine crawlers;
-links may be invalid or difficult to detect when they are located in a menu with complex Java Script code;
-the website has a very deep structure which leaves the deeper pages undetected.
Another problem that may prevent traffic from reaching your pages lies in invalid coding. In order to prevent problems and make sure that all of the content gets correctly indexed, you should try an HTML code validation service. When viewing the pages in the browser it could be difficult to detect the errors, but in the validation process, all the errors become visible. You should be able to increase search engine traffic without other challenges if the code is corrected.
If you submit your pages to professional investigations, you should get the answer to your problem sooner than by investigating yourself.