You all know how important search engine optimization is when you have to increase traffic to your website. SEO is usually supported by getting listed in search engine directories, article marketing and link building, but there are quite a number of practices that you need to look closer into before using them for traffic increase. I’ll mention just some of the ways that could help you increase traffic to your website, with the mention that the list is longer and more comprehensive.
Set up an affiliate program!
When you run an affiliate program you entrust other parties to sell for you. You can develop a particular web promotion model paying others if they get you clicks, leads or sales. The very names of such advertising patterns are relevant: pay-per-click, pay-per-lead, pay-per-sale or pay-per-customer for the nature of the transactions between a business and its affiliates.
Use email marketing!
Email campaigns can seriously increase traffic to your website if you know how to conduct them. Make sure your home web page contains an opt-in feature so that prospects can sign up for newsletters. Email marketing takes a lot of hard work and a possible investment into automatic email blasters, but it gives you a better chance to stay in touch with your customers.
Run promotions!
People are attracted by special offers! Everybody loves discounts, bonuses or free gifts. Use these into your advantage and run special promotions with the offer of the week, the offer of the month, rewards for returning customers and so on. We are all familiar with the ‘buy one and get one for free’ formula, why not adapt it to your particular business situation?
Make your website resourceful and helpful!
A new online trend follows good Internet ‘citizenship’. How good an Internet citizen are you? Be ready-to assist no matter what a client contacts you for (within the limits of your expertise and business), provide informative resources so that people may appreciate your effort to provide alternatives and, most important, make quality rule of the thumb!
Publish yourself!
A website that has fresh information all the time attracts visitors and search engines alike. You can increase traffic to your website if you give your readers some reason to return. Other materials can be further distributed across the world wide web through article submission services. These will help you build links due to the incorporated URLs.
Good luck!