In the modern context of Internet services, it has become quite difficult to choose a reliable link building company. Web developers usually have two choices: to build links on their own, or get professional help. For the latter variant, the diversity of services offered is confusing and overwhelming for the business owner. Here are some aspects to take into consideration when searching for a trustworthy link building company.
When you discuss the collaboration offer or package of different service providers it is advisable to work with those that offer diversity in link building. Some companies mainly specialize in blog posts or link directories, but you will benefit more from the combined use of several linking styles and strategies.
Choose a modern service!
Reciprocal linking and directory links used to be popular a few years ago, yet, these days the emphasis falls on blogs, social media marketing, bookmarking and article marketing. Choose a link building company that is more future-oriented, so that you can enjoy good business results on the long term.
Mind your reputation!
The main risk with some services include comment spamming or guestbook attacks. Such practices ruin the business reputation of your company because of the inappropriate use of link building campaigns. It is of paramount importance that the link building company you work with takes responsibility for the activity and services it provides.
Study customer service and promptitude of response!
A company needs to be ready to answer the customers’ questions. You should get an email, a phone number and even an IM username, so as to be able to stay in touch with the provider throughout the link building campaign. If you don’t get good results during the contract negotiation stage, you should not sign any agreement because you may have troubles later.
Do not hire a link building company without asking for references or credentials as a means to verify their business reputation in the branch. Check the profile names in blogs and forums, not to mention that a network like LinkedIn could provide information on their past employment history. Look for someone else if the employment background doesn’t look convincing or you don’t find online records about them.
Check their links!
It goes without saying that a good link building company will also have quality links pointing to their site. This is the first clue you get on whether the web masters are good link builders or not. You should check for authority sites and social media sites from which the company may be linked.