By making good use of social media sites, your company can reach a wider base of potential customers. Social networks let you control your message while also offering an amazingly engaging two-way communication platform where you can build quality conversations with consumers around the world. Social media is an effective way to easily distribute marketing promotions.
Put a “like” link for Facebook on your blog. When they click on the box, they will be “liking” you on Facebook. Visitors won’t need to navigate away from your blog to give you a “like”. You will increase your exposure if you make it easy for people to do.
Offer exclusive deals to customers who sign up for your social media sites in order to attract customers to those sites. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity.
Games on Facebook are something to look into. Creating your own niche-specific game isn’t as hard as it may seem. Some cleverly constructed marketing games on Facebook have gone viral. If you have the funds to have a professional game designer work on a game for your business, then you can reap the rewards by sharing it on Facebook.
If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. If you prefer, choose a handful of bloggers trusted to put up good content and link to their material in your own post updates. The people who follow you will appreciate your efforts to bring them content they enjoy, and the bloggers you choose certainly won’t mind the increased exposure.
Anytime you post on Twitter, make sure a tag is added on. Hashtags help your subscribed users receive your updates in their feeds. Choose your tags wisely and look for groups that your target audience would be likely to subscribe to.
Each time you share a video on a site like YouTube, take the time to create a good title. The titles need to have keywords that relate to the products you sell and the industry you are in. Keywords that accurately represent your content can help get viewers to your sites more easily.
Your LinkedIn page can take advantage of a blog feed application to display your blog posts. This allows your post to appear as an update on your LinkedIn page. That saves you time and exposure for your products increased by blogging for site visitors and LinkedIn contacts at once.
A good way to get people interested in your niche is to use social media marketing to sponsor an online questions and answers forum. You can effectively teach your customers about your range of products or services while creating content for your website via FAQ entries. Since the sessions are interactive, they can make your business feel more personal and relevant to the visitor.
You can enhance the effectiveness of your social media promotions by encouraging your potential buyers to take part in a photo contest involving your company’s brand. Let your followers know that you’ll give a good prize to whoever offers the coolest picture featuring your brand. This will help expand your business through your followers sharing these photos with their own followers, exposing you to new markets.
Create a buzz by offering time-sensitive coupons and specials. People will want to make a purchase right away if they have a time limit to follow. You will also benefit from playing within the social context here. One friend will alert another friend of the offer and so on.
By marketing your business through social media you are giving it a unique identity by utilizing social media networks. It will be simpler to locate customers when they are linked to you via social media.