A new way to advertise these days is by using social media marketing. It is easier than you think, and if you learn a bit about it you will find it even easier. Take your time and read the tips below.
Twitter may be a great way for promoting your business. Once you understand how it works, you will see the potential for hundreds, or even many thousands, of new customers. Research the tools provided by Twitter, including keywords and hashtags.
Post new blog entries at least four or five times a week. Post any sales or promotions that you are offering in your blog. Your blog can also announce clearances, specials and changes in location or hours. be sure to add it to your blog also.
If you’re new to social media marketing, let your current customers know that they can now find you on these sites. Your customers can then join your pages; this allows them to expose their friends to it. Don’t underestimate the power of this type of free advertising. Referrals like this carry more weight that traditional advertising.
Make sure that you enable any following features on your social network of choice. You can provide your visitors with up-to-the-minute communication by staying in touch with them through Twitter, Facebook, Linkedin or other networking services they use. Don’t neglect the possibility of using multiple sites, either.
Consistently keep an attitude of humility in all your social media content. No matter the size or reputation of your company, arrogant or boastful posts will not be taken well. Remember that your followers and customers have all the control. If it weren’t for them, you would be out of business.
Interact with the customers as long as you can. Post comments on their blog posts and Facebook status if you feel this is appropriate. However, don’t jump into someone else’s personal conversation. You should only enter into communication if they’re directly discussing a topic relative to the services or products you offer.
Share the updates of influential Twitter users or mention them in your posts by including their usernames after the symbol @. Twitter will notify them whenever you refer to them in your posts, and they will likely re-tweet your posts or respond with new tweets of their own.
Start a Yahoo! account for your company and visit Yahoo! Answers. Website users are able to seek answers to questions that have stumped them. Other site users help to resolve the issue for free. Search for questions that are relevant to your niche, and answer those questions to establish some credibility. Where possible, include links to your site or blog for additional information. You will quickly achieve expert status if you consistently provide good answers in a specific category.
Don’t think results will come right away. Developing an excellent social media presence and strategy takes time and patience. It requires you to continue working on drawing people to your Facebook or Twitter pages. This must be done prior to beginning a large-scale campaign. Make sure that you mention your presence on social media in all other marketing campaigns.
Let people use the social media profiles you have so they will visit your store or buy a product. You can post news and announcements about discounts, openings of new stores or other information that may be of interest to your readers. Make your promotions special by limiting them to users who friend your business, or link to a printable coupon for a great deal. Make it worth their while to add you as a Facebook friend.
Consider the benefits of giveaway promotions through social media. I can’t think of a single person I know who wouldn’t love to get something for free, so it’s a great technique for drawing in new followers. Choose what freebie you want, then visit one of the many social media profiles that offer this freebie and provide a link for your customers to follow.
After reading this you will see that SMM is not as hard as you might have thought it was. There are a lot of social media sites out there and even more people using them, so you should have no trouble running a great campaign. Social media marketing does, however, take hard work, time and dedication in order to work.