Keywords and key phrases relevant for a certain domain make the fundamentals of the pay-per-click advertising model. Each term has a certain bidding price that varies according the level of demand for the specific keyword. From this point of view the margin profit can be higher or lower under the influence of the rest of the techniques used in association with this approach of pay per click search engine submission. The presence of a web site in the search engine is identified either directly by the search engine or through this submission process.
Pay per click search engine submission thus implies a combination of processes that touch on keywords selection, SEO and page ranking. Things are definitely complex given the fact that the electronic market depends on a certain technological level. The PPC advertising model is one option business owners have to promote a product or service, but it is surely not the only one available. Most experts recommend a careful marketing analysis of the most relevant and suitable options for the support of the promotional campaigns. Further on, if we consider the progress made by search engines in terms of development, sites no longer require submission.
A more rapid development has been registered in the improvement of search engines since 2004, so that new pages are identified a lot more quickly. With the new performance standards, the PPC search engine submission ceased to be a necessity and remained an option that some web masters still use. However, many of the practices that were highly popular in the past have become obsolete or have received a ban. This could very well happen to search engine submission as well, since the efforts to increase site visibility by such means often represents a violation of the service protocol.
The sitemap method that stood at the basis of pay per click search engine submission was somehow invalidated by the introduction of the Google Sitemaps in 2005. This new facility allowed web developers to no longer submit sites but links that enabled search engines to identify the web pages more easily and without any other action necessity on the part of the site promoter. Since 2007, XML sitemaps have enjoyed massive support from Ask.com, MSN, Yahoo and Google being widely applied for the identification and the display of web sites on search result pages.