Social media has become the main form of communication for many people online and the only means of communication for some. People are constantly sharing information on sites like Twitter and Facebook. Make good use of the widespread popularity of social media sites! For social media marketing know-how, take a look at the advice below.
Never forget that conversation is important. The window for conversation is opened when a customer goes ahead and gives feedback. Take advantage of your customers’ willingness to reach out by inviting dialogue and responding to their feedback. Show them that you have the ambition to alter the negative aspects of your company, or push the positive points into the spotlight.
If using social media, let all current customers know. If they join your page, most social media sites inform all of their connections that they are following your page. You should not underestimate the power of this free advertising. It also carries more weight because it is a kind of referral.
Add a social networking widget to your website to maximize exposure. Having a widget located in your site is a great way to help market your site. Also, a widget allows consumers to vote on your site’s quality and re-tweet information themselves.
To really increase your follower base on social media sites, you need to go beyond just selling products. Generate posts that relate to your niche. These could include stories or perhaps external provider links can be made available from within your industry. Ask people questions, have a few contests and put some photos up. Encourage your followers to interact with you. Instead of focusing on product placement, encourage people to discuss your products. See if your customers will tie your brand to their identities and their lifestyles, instead of just their money.
Continually interact with your customers. If you have something relevant to say on their Facebook statuses or other posts, go for it. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
Utilize tools like Twellow or Tweepi that are related to Twitter. These tools help to pinpoint all of the people who can have a positive impact on your site. This way, you can create a list of those you can follow, and hope they follow you back.
Use the growing database of Yahoo Answers to your advantage. The Yahoo site offers viewers a chance to raise questions and seek answers from fellow users. Find questions that are relevant to your business. Answer the questions in an astute and professional manner, and provide information about your business in your answers. Creating questions and answers lends you an air of credibility and creates a sense of expertise.
Utilize social media to drive traffic to your brick-and-mortar locations. Inform them of any new discounts, sales, or locations you have coming up. Provide printable coupons or incentives, such as special offers for Facebook friends of your business. People need to find adding you via Facebook interesting to them.
Always answer every comment that is posted on the Facebook page. Ideally, feedback will be positive, but respond to criticism as well. People will perceive your company as being more caring if you go out of your way to response to people’s comments. Always respond to consumers in quick order, so they don’t feel like you’re not paying attention to them.
As you can see, social media has altered the way people interact. In a matter of seconds, you can share content with Twitter or Facebook users across the world. This type of power can make social media one great promotional tool if it is used correctly. Remember the ideas from the article above, and you should be able to successfully use social media marketing.