No matter what your industry is, there is a good chance that your target market uses social networking in some form or another. This alone should inspire you to investigate using social media as a marketing tool. Determine which social network sites are popular with your customers, and include these in your marketing because if you hesitate to do this, you could be missing out on bringing in new customers and creating new relationships with them.
If you’re new to social media marketing, let your current customers know that they can now find you on these sites. When these people join your page, their friends will be notified. This is essentially free advertising and should not be underestimated. It is valuable because it is a referral.
Take time to decide what your overall high level strategy is all about. If you just chase fads without any unified plan, you’ll waste a lot of money and have nothing to show for it. Get together a strategy that outlined your plan of attack and go forth accordingly.
Put social network widgets on your website to help advertise your social media sites. The ideal way to glean followers is by placing widgets onto your site. It can also help your readers easily share your content.
Have your social media accounts double as secondary stores for your products. A Facebook storefront can supplement your external website, and make it easier for users to travel from one to the other. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. Doing this means they don’t have to leave Facebook and go to your site.
Patience is necessary when creating a network through social media. You won’t attract tens of thousands of followers in a day. Since it takes time to build a profile, you should create a reasonable timeframe for success. You must simply build your profile and followers will come.
Consistently keep an attitude of humility in all your social media content. Even if you have a great big company and lots of money, bragging about it will not make you e-friends. Do not make yourself seem more prominent than your customers or followers. These individuals are the bedrock of your profits.
Investigate the possibility of creating a Facebook game. You could easily create your own game related to your products or industry. Some games even turn into viral phenomenons and are played by millions of users. Most people, of course, would have to hire a professional to actually build the game. Never-the-less, you would be the one dictating the specifics.
Retweet interesting posts by popular Twitter users. You can also cite them by using the @ symbol to link to their profile. Twitter will notify them that they were posted about, and then they will want to retweet that, so that all their friends and followers can see it.
A great way to get more followers on social media is to offer exclusive discounts and coupons to people who follow or like your page. Even though you are selling at a discount, you will make up for it with increased volume of sales and a customer base who feels connected to you.
Subscribe to your competitors’ updates. View them on various social outlets and carefully analyze what techniques they’re using. You could try doing the same thing they are to get to their audience, but you can also try to create a strategy that wasn’t thought of so far to get a better suited audience.
As you have seen, social media sites should be on the top of your “to do” list when it comes to marketing your business. It allows you to communicate with your customers, attract new customers and get the word out about your business. See what social media marketing can do for your business.