Social Media Marketing: The Next Generation of

Social Media Marketing: The Next Generation of Business Engagement

How to implement winning social media marketing programs to improve products, services, and profits A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by a social media marketing expert, Social Media Marketing: The Next Generation of Business Engagement shows marketers how to create a winning social media presence, and is the first book to then focus on what to do with the le

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