Using online video is a hot trend in Internet marketing. It is easy to get a simple camera, take a video, and upload it to the Internet. As more people use broadband connections, it is easy for them to watch your videos. Here’s some tips to help you get started with video marketing.
It is not likely your customers will want to watch videos that are more than 20 minutes long. When showing your viewers how a particular product works, then you can use up to the twenty-minute allotted time to showcase all the features. Should your video focus on current deals or general updates about the business, you should keep them much shorter.
You don’t have a great deal of time to capture your audience’s attention when it comes to internet marketing. The first 15 seconds of your video are crucial. During this time, a video teaser should be used to draw in viewers.
Remember that actually making the video is just half the battle. You can use this to get your videos out there. If you market your video, you’ll find you get many more viewers than otherwise. You can produce great content, but you also have to make sure targeted customers see your content.
Be consistent with the tone of your marketing videos. You can go with a quirky, fun style or go how-to, but stick with it. Tailor your approach to the audience demographic you are trying to reach, and consider the type of products you will offer. Keeping these things in mind while determining the image you’d like your business to project is going to let you know what sort of marketing videos work for you.
You should end your videos by asking your audience to take action. Having a “call to action” is important. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. For this to work, you must make it easy for your viewers.
People desire the truth! The topic of your video should be something that holds your interest and believe can last. By being natural and speaking with authenticity, people are going to be more likely to enjoy the video as well as more likely to come back in the future to view more of your videos.
When you’ve got a lot of great feedback, use it to create more videos. Use this information to make better and more professional videos for your marketing campaign.
Your videos should be chock full of information and straight to the point. People online have very short attention spans these days online. Attempt to keep video less than 5 minutes, unless you want people’s minds to wander. Nothing can shake customers’ attention and make them forget the good things like a distraction, glitch or dull moment.
Brief videos work better than longer ones. Keep your marketing video less than 3 minutes long to keep the viewer interested. You can make one up to five minutes, but longer than that is really unnecessary. Short and sweet videos are best.
The call to action should end your video. Give viewers an idea of where to get your products, and tell them to try them out right away! Be clear about how to go about this. Always end your videos by stating the actions your want your customers to take.
You can put your video on Youtube or on your company site. This gives you greater control. You can include links around the video that are related to the content. Do not fear losing viewer volume, since Google tallies video views no matter if they come from YouTube or from a video embedded elsewhere.
Now that you know a little more about video marketing, you should be comfortable with starting your marketing campaign. Always remember the lessons you have learned throughout this article, and apply what you have learned wherever and whenever applicable. If you do, you are going to see the results you want, and start marketing with video!