Are you in charge of a company? If you do, you know how hard it can be to promote yourself. However, now that there is technology most people have access to, it’s fairly easy to get the word out about your business. Video marketing is a great way to increase your business’ visibility. The following article will give you some great tips for successfully using video marketing.
Do not let video marketing scare you. All you need is a tripod and quality camera to make videos yourself. You can film the day-to-day operations of your business or impart a few tips to your viewers.
Keep your business relevant to today’s audiences through video marketing. You can even ask your viewers to send in the questions they have about your products. Choose the bast to answer in a weekly response video. If you need to generate some interest, give people a chance to win a free product if they send you a question.
Keep your videos relatively short: no more than 10 or 20 minutes. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. If you’re just updating folks, do it in 10 minutes or less.
Place a screen capture of your company’s website in your videos. This will help viewers navigate your site. How-to videos also could benefit from website screenshots. Just save the screenshot and edit it into your video.
Video marketing is all about getting to the point quickly. Your videos’ first 10 seconds should be solid. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.
You should always put a link to your mailing list, as well. People might want more information, and this is a golden opportunity to add them to your list.
Any event is a good time to take a video. You can talk with an expert or just show how your experience went. If you are offering a speech, always have it recorded.
Always make sure you’re keeping good track of your statistics. You will be able to determine the number of viewers you have attracted, what time of day your video is most often watched, and from where your audience originates. You can use this information to figure out how to better advertise to a specific group of people.
Make a script for your intro and outro for the video. Start by saying who you are, your company, and what your video will be about. Be sure to say your business name again at the end of the video, and then encourage your viewers to take a look at your site and make a purchase.
Strengthen your online presence by using videos to link viewers with your various websites and social media profiles. If someone views your video on YouTube, they are unlikely to search out your Facebook page unless you mention it. By promoting your other social media and websites, you can help bring in additional customers. Linking your video and your social media sites will boost your sales.
A video isn’t going to go all viral on YouTube by itself. You must promote it using your website, social media accounts, and email. Awareness is only the first step.
In most cases, it is best to keep videos brief. The optimal length for a video is around three minutes. If you go on longer than that, viewers are more likely to click away. It is possible to have a five minute video, but more than that is ill-advised. A great motto is to always keep things that are short and sweet.
You should not want to make it perfect. Video marketing can be done with simple equipment. Many times, the camera your computer has is enough. If you have a smartphone, you can use the camera that comes standard on it. Just create great content and stay professional and it’ll work out.
As you now are aware, promoting your business can be really successful if you use videos. These days, countless individuals view videos online. All of these people are potential customers for you. Use the advice you read here and use it for a successful business.