Are you a business owner? If this is the case, then you’re probably aware of how difficult promotional activities are. However, in this day and age, it’s easier to get your message out there than you may think. Video marketing is a great way to increase your business’ visibility. Keep reading and you will gain valuable advice on making video marketing a part of your business plan.
Any marketing video should be short. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If you need a long video, think about spreading it over several shorter chapter style installments.
You shouldn’t allow video marketing to intimidate you. All you need is a tripod and quality camera to make videos yourself. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.
Spending a lot of money and time on a video does not mean it will yield better results. A high production value does not actually equate to getting a good return on what you invest into it. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
If you are advertising something you should do a step by step video for it. By letting your audience see deeper into your brand and its offerings, you are inviting consumers to build a stronger relationship. Actually seeing it work for themselves can really help to boost your sales.
In video marketing, the window of opportunity in capturing your audience’s attention is very small. The first 20 seconds are crucial. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.
Don’t stray from your topic. It is easy to stray away from your topic if you don’t come prepared. Try creating an outline of how the video is going to go, and stick with it if you find yourself getting distracted. Make sure your videos remain on topic and focused, and you can succeed.
If your customers have a hard time using your product, make a video explaining how to do so. You’ll not only be solving the problems of those who already have your product, but you will also entice new customers to buy as they’ll know their problems will always be fully resolved.
People desire honesty from companies. If you are going to make a video, make a video about something that you are truly interested in or believe in. If you are authentic in your videos, people will probably enjoy them and come back often for more.
Do not ignore the analytics for your video content. Track statistics like where visitors come from, when they are watching and how often they view your videos. Tap into the well of unknown customers by using the information provided by this data.
Employ the help of friends and family if you need it. It is challenging to find new approaches and ideas for consistent video marketing. Your best bet is to brainstorm with a group of creative people and then come up with a list. Do this often to ensure you keep coming up with great content.
How do you know which videos work? You may start with guessing at how many viewers will respond to your video. Actual numbers, though, give a far more accurate picture. Look at things like how many people have watched your video, how much of the video they watched and more.
Never end a video without giving viewers important information. Advise viewers as to where your products can be found, and give them a nudge to take quick action when purchasing. Provide clear directions to enable your customers to follow through and make a purchase. The best way to end every video is with a firm and strong call to action.
As should now be clear, video marketing is a great choice. Internet users are now number millions of video watchers daily. It is only sensible to lock-in these viewers by providing higher-quality segments on a continual schedule. Apply the advice from this article to help grow your business using video marketing.