Online videos are leading the online marketing revolution. Almost anyone can obtain the equipment needed to film a brief video and post it online. High speed Internet makes video sharing a snap. These tips will help you get started with video marketing.
To get your videos to go viral, provide excellent content. Millions can view your videos, even if you make them without using a fancy camera. People are happy to watch something if it contains information which is relevant and important to their lives. It is still a good idea, however, to buy a good camera if you can afford one.
When you are making your video, do not get wrapped up in how much you need to spend on your video. Spending a lot on your video does not necessarily result in a good return from your investment. A lot of popular companies have used simple video to reap marketing gold.
If you wish to promote something, then video marketing may just be the answer. Visual learners will appreciate the opportunity to see a product in use. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.
Content is not all of a video’s success. Promotion is just as important. Proper marketing efforts create a ten-fold increase in how many clicks you get. Great content is critical, but generating awareness is as well.
Expensive video equipment is really not necessary to produce a quality video. You don’t need professional equipment; just keep focus and balance in your shots. A fancy script is not really necessary either, nor are boatloads of confidence required. Just act natural and talk to your audience. In fact, you might not even need to do this. You can also use pictures or PowerPoint slides if you do not want to appear in your videos.
You should always think carefully about what you are putting in your videos. Keep track of how many people watch your videos and how they found your content. You can find out a lot from this data.
Make sure you follow a script for both your video introduction and conclusion. Who are you? Who do you work for? What’s the video about? At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.
If videos are not your thing, you can make it so others make them for you. Hold a contest with prizes where people can enter their own videos. Let the people know that for the prize, you’ll start using the video they made as a commercial.
Keep videos short and full of information. Keep in mind that your viewers will more than likely have a very short attention span. Try keeping videos under five minutes to keep people from getting bored midway through. Even if your content is amazing, it won’t be much good if viewers stop watching halfway through.
If you suffer from shyness, consider doing a voice over. Perhaps you have been thinking of putting out a video, but you don’t want to be featured. One option is to display your product and record a voice over. To do this, record yourself speaking the key points or narrative details, then edit it over a shot of the product or action.
Start your videos with an engaging question or a common problem that is related to your business. By the time you are finished shooting the video, you should have provided amazing solutions and answers that people can really use. Mention that sharing is caring!
Podcasting is an underused type of video marketing. You can use this format to not only promote your product, but also charge a fee to subscribe to your channel. Make sure the fee is quite low.
Don’t use Youtube exclusively, share your videos on other sites too. While Youtube is very popular these days and you should have an account there, you also need to find out where your customers go and post there as well. Ask your customers to answer surveys to see which video hosting sites they view frequently.
Once you have some good information, you should be able to launch your own video marketing campaign. Use this advice and take action. Apply the tips from this article and you will be on your way to video marketing success.