Do you have a business online? Do you need some fresh, exciting marketing strategies? If you answered yes, then video marketing might be what you’re looking for. By using the Internet to share videos, you’ll reach out to an audience and have a more personal touch in your marketing campaign. Continue reading to discover how you can do that.
Don’t be intimidated by video marketing. You can easily create your own videos with a good camera and a tripod. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.
Don’t expect people to devote a lot of time to watching your videos. You may need all of that time if you are showing your audience how a certain product works. If you are only advertising a special, keep your video to no longer than 10 minutes.
Spending a lot of money and time on a video does not mean it will yield better results. The production value of your video is not related to your results. You should focus on the quality of your content and on sharing your video efficiently. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
Screenshots of your business website can be used in the video. Your viewers can see the site and its setup. Screenshots are also valuable in instructional videos. All you need to do is save a screen grab of your site and then edit it into your video with the video editing software you use.
Are you selling a product? Make a video showing potential customers how your product works. Providing demonstrations and product insight engenders a sense of confidence among your customer base. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.
Hire the right people to ensure high quality video content. Team members can be anyone who has a working knowledge of your company. Be sure to include their names in the credits at the end to give them some publicity.
The most searched for topic online is how to do something. Videos which are educational will be found by people who want to learn that thing, and if it’s tied to what you sell, you’re golden. After they realize you know what you are talking about, they will seek out more information from you.
You should always have interesting content for customers. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. A video hosting site can increase viewers for your video, but an uninteresting video will defeat the purpose. People need videos that contain substance, nobody enjoys watching long commercials. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic.
Take a video camera with you if you are visiting a public event such as a convention or trade show. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. If you are giving a public talk, make sure someone records it.
Don’t skip over the video content analytics. Most video sites automatically collect information, including the number of times your video is watched and the geographic locations from which the traffic originates. You can use all of this information to learn more about your potential customer base.
Do not try to do it all yourself. It is not always easy to devise new and different ideas for a continuing video marketing campaign. Your best bet is to brainstorm with a group of creative people and then come up with a list. Do this on a regular basis so you can keep making them.
Videos posted online often develop huge followings, so make the most of this trend for the purpose of promoting your business. Businesses that make effective use of video marketing are thriving in today’s competitive marketplace. This article has all the tips you need to get started.