Use Pay Per Click (PPC) During The Holiday

Use Pay Per Click (PPC) During The Holiday Shopping Season

The holiday shopping season has a beginning, middle, and end. You can argue it begins in September and ends in January. No matter what timeframe you have it’s still a finite period of time during which a very large percentage of yearly retail sales are made. You have to strike while the iron is hot. It is unrealistic to expect users to locate your online presence by directly entering your website address. More than 75 percent of Internet consumers use search engines and directories to look for products, services and information.

The problem is it takes time to optimize your website and for spiders to magically index your site in relation to the billions and billions and billions of other websites. Well maybe not that many. The question is how do you get people to your website for that brief three or four month selling season. Answer: you buy your way in.

Pay per click (PPC) search engines, also known as pay-for-performance, are engines which allow website owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first three to five search results are used by a network of partner search sites. The result for the site owner or webmaster is a lot more highly targeted traffic and a lot more sales.

PPC has a small setup fee, and higher recurring costs than Search Engine Optimization (SEO). However, while SEO can take months or longer to build traffic, PPC will immediately send targeted traffic to your website. You may pay more for the convenience of instantly turning your traffic on and off, but to many it is worthwhile.

Pay Per Click search allows you to effectively connect with customers searching online for your products and services. You select words that relate to your business and your website appears in search results on selected sites when search users enter those words. You pay for each sales lead, not each impression, leading to a high return on your advertising investment. You also control your costs by determining the price you are willing to pay per lead – the more you pay, the higher your listings appear within the search results and the greater the number of potential customers that see your listing. The underlying idea to pay per click search engines is that you find keywords related to your website and then you bid on these keywords and buy high positions on your chosen engine. Your bid amount is the amount you’re willing to pay for each visitor that visits your site through the search results.

The more times a word or phrase has been searched for the higher you’ll have to bid to get high rankings. The only limitation is that your site must be at least vaguely relevant to the keyword you want to bid on (if you bid for terms that weren’t really directly related to your website, people would come to your site, not buy anything, and you’d still pay for the visit. It’s like giving the PPC search engines free money, therefore it’s vital to always stay relevant). These engines allow you to skip all the search engine optimization stuff and simply pay for visitors.

PPC is perfect for a finite period of time because you can start and stop it when necessary. Benefits of PPC are:

* You only pay for visitors. Unlike banner advertising where you pay each time someone sees your ad, pay-per-click engines only charge you when someone actually clicks on your listing. This means you’re getting guaranteed visits.

* Pay-per-click engines provide highly targeted cheap visitors. Often you can buy a good ranking on a decent keyword for as little as 1 cent or 2 cents per click. Overture has of late installed $.05 as the minimum bid however. Popular search terms can cost much more on the big pay per click search engines most notably Google Adwords, and Even still PPC engines are one of the most cost effective way of driving targeted people to your site. Google Adwords, and are the pay-per-click engines most often recommended.

BizAtomic Pay Per Click (PPC) Campaign Management allows your site to be advertised on various keywords optimized for your business. Using a bidding mechanism, you purchase the right to have your business listed in a set position for your keywords. This process provides instant gratification as your site can be listed at the top of searches instantly.
The BizAtomic PPC campaign is aimed at delivering the maximum ROI for your PPC budget with an eye on high conversions, higher CTR and lower cost of customer acquisition.

The Advantages of PPC (Pay-Per-Click):

* Control: you always know who you are reaching, what keywords you want to run your PPC campaign on, what countries or even what city you want your PPC ads to appear for and what language should they be displayed in. You also control how much you bid for each advertisement and how much you want to spend in total.

* Targeted Traffic: You get to target the right audience without worrying about irrelevant traffic. If you sell blue shoes, you can select your ad to appear only when a search engine user types “Buy Blue Shoes”. Of course people need to be searching for the particular keyword.

* Instant: Another big advantage of PPC is that it is instant. The PPC ads appear almost instantly and respond to the changes or modification made instantly.

* Branding: You can choose the words in which you want to describe your business and also have the freedom of having the visitor visit the exact page you want them to see.

* Site Architecture Independent: No architectural changes need to be made to sites to rank on PPC keywords. For example, flash websites can run PPC campaigns without having to worry about search engine crawlers.

If your objective is to increase traffic to your website or increase brand awareness, PPC is one of the most important and safest bets on the search engines.

Pay Per Click Marketing

End Date: Thursday Mar-8-2018 17:47:27 PST
Buy It Now for only: $24.80
Buy It Now | Add to watch list

End Date: Friday Feb-23-2018 16:10:47 PST
Buy It Now for only: $27.10
Buy It Now | Add to watch list

Pay Less Per Click by Gary R. Arndts (2008, Paperback)
End Date: Friday Feb-23-2018 16:27:54 PST
Buy It Now for only: $16.49
Buy It Now | Add to watch list

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracti
End Date: Saturday Mar-3-2018 17:25:17 PST
Buy It Now for only: $5.00
Buy It Now | Add to watch list

End Date: Tuesday Mar-6-2018 12:43:38 PST
Buy It Now for only: $15.96
Buy It Now | Add to watch list

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attrac...
End Date: Thursday Mar-8-2018 17:10:09 PST
Buy It Now for only: $25.00
Buy It Now | Add to watch list

The Truth About Pay-Per-Click Search Advertising

Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for   •    The truth about the search tax •    The truth about competitive and network click fraud •    The truth about testing and expansion   The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Go

Rating: (out of 9 reviews)

List Price: $ 18.99

Price: $ 10.49

Pay-Per-Click Search Engine Marketing: An Hour a Day

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the “sponsored results” on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pit

List Price: $ 29.99

Price: $ 19.79

Pay Per Click Search Engine Marketing For Dummies

  • ISBN13: 9780471754947
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads F

Rating: (out of 13 reviews)

List Price: $ 24.99

Price: $ 8.23

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

  • ISBN13: 9780470420904
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written

Rating: (out of 22 reviews)

List Price: $ 22.95

Price: $ 12.94

AdSense Click Lock – Click Fraud Prevention
Prevent invalid clicks on your Adsense ads so your account does not get banned. Adsense Click Fraud is growing fast – accounts are banned daily and AdSense publishers are losing thousands of dollars. Get AdsenseClickLock Now tomorrow may be too late.
AdSense Click Lock – Click Fraud Prevention
Nyhms Warcraft Guides – Now Paying Out .00 Per Sale
Updated For WotLK! Take One Look At My Website And You Will Have To Promote My Guides. Get A Jump On The Hottest New WoW Guides Before The Rush! Dont Just Stand By And Watch These Guides Shoot Up To #1 (Earn Up To Per Customer
Nyhms Warcraft Guides – Now Paying Out .00 Per Sale
Click And Drag Graphics
Create professional, high quality website graphics and ecovers in minutes with this fantastic Click n Drag graphics collection. 5 Modules including Photoshop action scripts for creating ebook covers and boxes, header graphics,buy now buttons and much more
Click And Drag Graphics
Sell Cars Online – Average 0 Per Day!
Car Dealers Pay You 25% To 30% Commision! Make Up To ,500 Per Deal! Use Craigslist and Free Auto Classifieds To Bring In A Flood Of car Buyers. Others Close The Sales And Make Your Job Easy And Fun! The Best Home Based Business For 2010! Banners Too!
Sell Cars Online – Average 0 Per Day!
Stop Smoking Weed Secrets – Rediciously Cheap pay per click
How To Stop Smoking Weed/Pot/Marijuana. Good site that is converting well. A lot of untapped potential in this niche.
Stop Smoking Weed Secrets – Rediciously Cheap pay per click

Pay per click advertising is the most effective online platform in the world to grow your business and acquire new customers. Discover a secret to a successful pay per click advertising campaign.
Video Rating: 5 / 5

Question by Oats: How much should I charge for pay per click advertising with my website?
I usually charge 0 a month -flat rate- on my website for advertising. I currently have a client that wants pay per click. I have no problem tracking the clicks- but I am not sure what a fair rate is- or if there is a customary range depending on your site’s street cred.

Best answer:

Answer by Stephanos E
To define how much should you charge for every click you have to answer two questions first:

1. How much should you charge for 1 CPM (Cost per Thousand impressions)

2. What is the average click-through ratio of your website (number of clicks / number of impressions)

Usually the cost per CPM varies between $ 0.5 and $ 10. That has to do with how much targeted is the audience which is exposed to the advertising message. If your site has a specific visitors profile then you can select a price that is closer to $ 10 per CPM.

The average click-through ratio is about 5%, of course this varies a lot and depends on many factors like the effectiveness of the advertising message, the banner attractiveness etc. Supposing that the average click-through ratio of your website is 5% then the charge per click should be between $ 0.01 to $ 0.2. Again if the visitors of your site constitute a specific target group then the $ 0.2 per click is just fine.

Add your own answer in the comments!

Related Pay Per Click Articles