If you’ve just recently opened your business, you might not have much money for advertising. One of the most cost-effective, high-traffic methods used by web businesspeople around the globe is called social media marketing or SMM. Its relatively low – or no – cost is appealing to many business owners, and is the perfect way of attracting new customers. Continue on for some good social media marketing tips that you can include in your own advertising plan.
Create a blog and try and keep the content you add relevant. Post everything new you have to say on your blog. Even if you simply changed something simple like your store hours or new location. -be certain to post them on your blog too.
If you use Twitter as a business promotion tool, it is important that you speak back to followers regularly. Send a thank you for any mention of your site, and make sure to answer questions the same day if possible. This will allow you to build a strong relationship with your potential customers. You will also establish yourself as a real person and not just a business entity.
At the top right of the page your blog is on, place a “like box” for Facebook. This is a Facebook feature that will really help you tie your different sites in together. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. Doing it this way helps your exposure and keeps people on your page longer.
To help attract targeted visitors to your website, you should incorporate YouTube into your social media marketing. Visitors will see your videos and have a better idea about what your business is all about. Therefore, the more viewers visiting your site with prior knowledge of what you offer, could help to increase sales.
Social Media Marketing
To start off successfully in social media marketing, until you find your own voice, simply fake it until you make it. Research the social media marketing techniques that your competitors are using, and model your plan after theirs until you determine what strategies best suit your business and the needs of your customers. Look for clues about which promotions seem to be most effective and how different customers react to different approaches.
Interact with your followers on social media as often as you can! If you get to know certain customers well, comment on their blogs or Facebook walls. Don’t interrupt a conversation with irrelevant comments or links to your products. Only post relevant comments, and don’t mention your business unless the conversation naturally leads into it.
Get your clientele to take surveys regarding their social media usage. If the results indicate that your customers enjoy getting on social media sites for more than 60 minutes a day, think about making a page or two for your product. If you find that your customers aren’t using social media, register your usernames but don’t bother investing any time in building your accounts yet.
Holding contests with sought-after prizes on social media sites, like Facebook and Twitter, can generate positive publicity. Word travels fast on the Internet and before you know it word of your latest contest will spread further than you could imagine. Be sure that it is creative, entertaining, and has something to do with what you’re selling. You can do something like make a contest where someone has to design a logo for one of your upcoming products.
Company branding is important. You need to always incorporate your logo into your social media profile. Incorporate the same colors and symbols throughout any social media that you use. This can help your followers begin to know and trust your business. Take full advantage of branding’s potential, and strive to create a consistent image.
By using Social Media Marketing, you get a lot of the rewards without almost any cost at all. Your focus is squarely on producing quality pictures and videos to find the right audience. By taking advantage of the many social media sites that are now available, you should be able to expand your customer base and grow your business.