Video Marketing – Tips That Really Work!

You’re probably tired of marketing in the same old way. You should be if you want to attract more customers. Have you tried video marketing? Try it if you haven’t. This is a good way to get your name out there to people. The following are some terrific video marketing tricks that can help get you going.

TIP! You should not be intimidated by video marketing. It really is possible to develop quality videos on your own.

If you’re going to make a marketing video, keep it short and to the point. Most people don’t have the attention span to sit there waiting to get what they’re looking for. Try breaking up longer videos into several segments so that people can come back to it more easily.

If you decide to use YouTube to share your videos, take advantage of the editing features available on this site. For example, you can annotate your video. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing.

TIP! Video marketing is a great way to stay in touch with your audience. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video.

Don’t think that customers will watch really long videos. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.

People online today have short attention spans. That’s why the first few seconds are so important. You have to give them something that makes them want to keep watching.

TIP! Keep in mind that YouTube has editing tools available. One tool allows you to put annotations into your creation.

You need not feel like you have to hire professionals to make a decent video for your business. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. You can create an excellent video without a script, even if you do not have any experience. Be natural and talk to the camera. Actually, it may not be necessary for you to do this. Screen capture sequences and PowerPoint presentations sometimes get the job done.

Bring along a video camera if you are attending any public events like trade shows and conventions. Find some experts and professionals who are willing to answer a few questions for a quick interview and film different things to document the event. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.

TIP! Great content is critical if you want a video to go viral. Your video could go viral even if you do not own an expensive camera.

Keep your video short and packed with information. Online viewers usually have shorter attention spans. If you want them to pay attention to what you have to say, make sure your video does not last longer than five minutes. You might have great content, but it won’t help you if you lost viewers before the video is over.

Put video on your own site, in addition to putting it on video sharing sites like YouTube. While existing customers may not visit YouTube to see your video, they will be able to see and watch it if it is on your site. No matter where the video is from, Google will still count the views, meaning you won’t lose any.

TIP! As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. There is more to a video than production value.

If you want to be a successful video marketer, be honest and forthright with your audience. Your reasons for creating and distributing the video should be obvious. Skip the innuendos and avoid hidden agendas. If the purpose of your video is to make sales, be upfront about that fact. Create relationships with viewers and customers using comments. To be viewed as a professional in your business, form networks with others who are considered to be experts in your niche.

Try to use some music. Think about how certain jingles set to music have become iconic phrases that have survived for years. Use appropriate music in your video. That way, your video will be more effective to your customers. This can also be beneficial during transitions.

TIP! Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You don’t need professional equipment; just keep focus and balance in your shots.

When you know more about this marketing, you can see all that you can do. You can expose your business to a massive crowd now. This helps you reach more customers and grow your profits.