Email promoting does not seem to be as popular as before, but it is still a valuable tool. Although email promoting was used before to solicit consumers online, it definitely is not exhausted. There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. Use the ideas below to see how you can use email for yourself.
Don’t send unsolicited email promoting messages out. People who receive your unsolicited marketing messages may report them as spam. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
Use A/B testing strategies when sending emails. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.
Always get customers’ permission before sending them emails. Spam emails will diminish your credibility within your customer base. It could become bad enough that people decide not to buy from you at all and completely detach themselves from your company.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Include articles and information for your subscribers which is not available on your website. Make sure to add special offers and discounts for your products and services. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
The more choices you allow the customers to make, the better your marketing using email will work. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. The greater amount of control that your customers have over this, the more comfort they will experience.
There is no excuse for not getting permission, before sending emails to customers. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. Excessive complaints of spamming may also cause some internet service providers to ban all of your messages.
Having an unsubscribe link where it can be clearly seen is a great idea. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. People should feel like they have a choice and they are not forced to view your emails.
Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Get a free account and sign up on a few websites. The spam should come in quickly. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. People will be able to recognize your emails from the spam they usually get and trust you.
You want every email campaign to have feedback that is passive as well as active. Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or questionnaires. When you are considering passive feedback it will always be quite subtle, and usually even invisible to consumers. Try many techniques and use the software available to determine which method yields you the most reads and/or clicks.
Be sure to be consistent and steadfast with each strategy. However, persistent you are with your marketing campaign, it needs to be geared towards the right people in order to be successful. Continuing to target the wrong group of potential clients simply creates ill will and is not a good use of resources.
The value of marketing with email is alive and well, as you have seen. If you use what you’ve learned here and continue to come up with new e-mail marketing strategies, you should see profits from your marketing with email program for years to come.