People are clamoring to get a piece of the Facebook and Twitter marketing pie. But, becoming skilled at social media marketing involves hard work, time and dedication. Thankfully, there are some simple things out there that will get your company on the road to success.
Social Media Sites
Let your existing customers know about your social media sites. Many social media sites will alert all of the follower’s connections that they have begun following a new company or person. You should not underestimate the power of this free advertising. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.
You can use sites like Youtube to help give yourself attention through social media marketing. Using YouTube is great, because these viewers will already be aware of the types of things you are marketing as they have viewed your video on YouTube. If your visitors already know something about your product line before browsing your website, they’re more likely to buy something.
Have a plan in place before you start a social media campaign. Decide on a layout, and whether you need outside help to manage the pages. Also consider if you have the time to do it. You should treat this like other marketing plans and set a timeline for reaching your goals. Always follow the plan as closely as possible and you will win with SMM.
Write a guest post on another person’s blog, or allow one to make a guest post on yours. Either way, you can generate more traffic. However, you still have to ensure that you’ll receive a link going back to the site of your choice. If not, you’re providing free content with no payoff. You should return this courtesy when someone blogs for your site, of course. People who read the blog are more apt to check out your posts and your sites, too.
Some tools you can use that are related to Twitter are Tweepi and Twelllow. When you use these tools, you can hone in on a target audience. Twitter, like Facebook, takes care of its advertisers, so you can find a lot of help by simply using the tools the site provides. You can then build a list of individuals you need to be following, in hopes that they soon start following you as well.
Share the updates of influential Twitter users or mention them in your posts by including their usernames after the symbol @. Twitter will notify them whenever you refer to them in your posts, and they will likely re-tweet your posts or respond with new tweets of their own.
Create new Twitter posts often. Old Twitter posts have a tendency to get buried on others’ feeds. With Twitter it is very much about volume and quality. You need to post often. With shorter posts, you can update frequently in regards to the same event.
Study your progress. You should establish statistics showing how much activity you generated and how many new followers you got every week. Here’s where a little number crunching will come in. It’s not that difficult, but you will need to make decisions about what’s working and what needs to be changed based on the stats. If you don’t pay attention to the results, you have no way of knowing if your actions worked.
Learn about how broad social media marketing is if you want to use it correctly. You can learn a lot about your potential customers through social networking. You can have them interact with you or with your brand and assess where they stand based on your interactions. It is possible to speak with customers regarding your products, but you can also use social networking to personally interact with them.
Add your website to your existing social media profiles. This can be done by adding buttons on your site that will let your customers share your content via their own social profiles. You should include these buttons on your main web pages, blog posts, and RSS feeds to make it easy for your visitors to share your content.
You will certainly make mistakes with your social media marketing campaign but luckily, these mistakes are easy to correct. Social media is still in its infancy and, therefore, still morphing to suit people’s needs. You should teach yourself how to utilize all of the social media sites so you get the most exposure.