The internet is a vital part of our existence. It is the World Wide Web that has brought media to universal audiences. In computing jargon, this refers to the internet marketing technology. Internet marketing technologies provide users a method of giving instant responses to whatever is on the market. It is time saving and cost effecting, and for the very reasons, used by many. The scope of the internet marketing technology is not merely emailing product details to clients; it also refers to the replacement of conventional media such as newspaper and television, at many different stages of the customer engagement cycle (interactions between customers and products in terms of advertising) through search engine marketing. SEM or search engine marketing refers to the process by which websites increase their visibility and is more accurately, known as search engine optimization (SEO).

Some commonly used internet marketing technologies include banner ads on definite websites, e-mail marketing, and Web 2.0 policies. Banner ads are the internet marketing technology in which advertisements are incorporated into WebPages. In other worlds, banner ads are those you see when you open up a webpage. Usually, banner ads are posted in relevance to the page content, that is, if the page is about baby care, there is a higher chance of you seeing baby-product or maternity related advertisements on the page. Email marketing is direct communication about the product details with the client. Web 2.0 is frequently linked with web applications that make possible, interactive user-centered designs, systemic partiality, interoperability and ornamenting the World Wide Web. In simple the Web 2.0 internet marketing technology allows customers to collaborate with other social media such as blogs, forums, wikis and pod-casts, to form a virtual community.

There are three business models in internet marketing technology – Geo-targeting, one-to-one approach and appealing to specific markets. Geo-targeting is the method of determining the physical location of a user and basing the delivery in accordance with that. For instance, a store in Manhattan will cater to Manhattan and neighboring cities rather than posting its advertisements throughout the country. One-to-one approaches are the sort of advertisements that appear in accordance with the keywords. Like mentioned in an earlier example about baby-care, this internet marketing technology allows customers searching for specific articles see related product details. Appealing to specific interests is also very mush similar to the one-to-one approach. Here, advertisements are posted on specific websites.

The main advantage of utilizing internet marketing technology is the fact that it is highly cost effective. Also, customers can make purchases at their own convenience at the comfort of their homes. Cost-volume-profit (CVP) analyses for companies become inexpensive and thus, can be performed regularly to asses the company’s progress. The only disadvantage is that the buyer cannot touch, smell or inspect the product beforehand but this limitation of using internet marketing technology can be avoided by having a longer warranty period.