You might be tired of using the same old marketing methods. There are other ways to market that will attract new customers. Have you tried video marketing? This method is cost-efficient and yields incredible results. This form of marketing is one of the best methods of reaching out and connecting with others. This article has advice on video marketing that can give you some inspiration.
If you use YouTube, use its editing features. For example, you can instantly add annotations on your videos easily through YouTube. You can share links, give more details about your product or even provide a coupon code.
It is not likely your customers will want to watch videos that are more than 20 minutes long. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
Video marketing doesn’t give you much time to catch viewer attention. The first 10 to 15 seconds of each video should be the strongest. This is the place to have a unique perspective and hook the viewer.
People are always searching for how-to videos. If you develop a tutorial, you will attract individuals wanting to study that subject, which represents a built-in niche audience for your product or service. Once they’re aware of your expertise, they will come back for more.
If buyers find your products hard to use, develop a video that can explain the process. You will be helping people who have already purchased the product as well as those that have not yet gotten their hands on it.
If your videos are about a product you sell, make sure to include a link in the video description. If possible, include this link in the video player. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.
Don’t forget to include a form for your opt-in mailing list on the page where the video is found. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.
After you have assembled lots of information and feedback about your own videos, create another one! Use what you have learned to improve. Change up your message, tweak how the video is done and do what you have to in order to make it even more popular than the last video.
Don’t forget to share, share, share that video. Send it to loved ones. Post the video or a link on your blog. You can even mail information about it by post to current customers. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. You need to spread the word.
When using YouTube to upload videos, get ready to moderate comments. Many people will post negative things or spam your comments section which can be detrimental to your marketing efforts. Do not hesitate to report users or disable comments if things get out of hand.
Make marketing videos short and to the point, with good information. Keep in mind that your viewers will more than likely have a very short attention span. Try to keep a video shorter than 5 or so minutes if you don’t want people to start surfing for another video. Even if you have amazing content, it will not do any good if your viewers wander off or get distracted in the middle of it.
Don’t just post on YouTube, also include the video on your site, too. Visitors will watch this embedded video and visit more pages to get some information on the products they just saw in your video. Google will keep track of how many people view your video even if they watch it on another site rather than on Youtube itself. Thus, you don’t have to worry about your viewing stats going down or being inaccurate if you embed your video on your website.
Once you have some experience with video marketing, you’ll be able to start pushing the limits of the technology. You can achieve lots of great results when it comes to growing your customer based through video marketing. This will help you glean customers and grow your business.