If you have a business, then you’re probably aware of the importance of promotion. Perhaps you have used the common methods of advertising: commercials on TV,the radio or perhaps even billboard advertisements. Still, video marketing can really be a boon to your business. Keep on reading for great video marketing advice.
You can’t have too many videos online. Posting new videos all the time will draw people to your site to see what new stuff you put up. Posting videos often will allow you to broaden your exposure by talking about new topics.
Optimizing your videos is very important. When you upload videos to more than one site, you should have unique titles and descriptions for every one. Use targeted keywords. You should also include information in case a potential customer needs to contact you.
When distributing your online videos, don’t overlook the importance of a good title. Make sure your titles are relevant and interesting to draw viewers in. Your title will also give them an idea of what to expect from your video. If you want your video to be heavily viewed, you should be patient while finding the best title possible.
To make a good video, do not assume that you need high production value. You don’t need professional gear; just make sure you have a focused, balanced picture. You really don’t even need to write a script or be too confident. Just act like you usually do and speak clearly to the camera. If you are extremely camera shy, don’t worry because you do not have to be on camera. It may be possible to simply use slideshows and screen caps.
Try to center your videos around a single topic and stay focused. It is very easy to veer off topic. Try creating an outline of how the video is going to go, and stick with it if you find yourself getting distracted. Keep your videos focused and you will have success at video marketing.
Don’t forget to include a form for your opt-in mailing list on the page where the video is found. People normally want to register for further information when they like your videos.
Always involve your viewers into your videos in some way. This is what is commonly referred to as a “call to action”. If you wish for your customers to register for a newsletter, then request that they click on the link provided in the description of the video. In order for this to work, you must make it as simple as possible.
Most individuals appreciate honesty. Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind. If you speak honestly, people are much more likely to gravitate towards you and come back to check out more videos.
If you aren’t great with video, get others to do them for you. Have a video contest and give prizes to the people that make the best ones. People will want to want to get their video out there!
Short videos are preferable. Try keeping videos under three minutes in order to hold viewer attention. You can go as long as five minutes, but anything over that is truly overkill. Keep it short, keep it sweet and keep your viewers!
It’s important to be transparent when making videos. People want to see the real you. People will become loyal if they feel they have a relationship with you and your brand. They want to see what you look like to relate you to what you sell.
Now that you have read the above article, you should realize just how important video marketing is. Tradition methods of advertising are becoming less and less popular. You should focus on online marketing, including videos. Use these tips and you will make a lot of money.