Choosing the right direct marketing plan can actually be a real pain especially when you know that there is a whole heap of plans out there. Yet this should not deter you at all since the right direct marketing plan all depends on what exactly you want to achieve. If you are an executive in a company then you must remember that you do need to get the proper help or assistance from an organization that is well versed in this subject. This is of course easier said than done when you know that there are so many companies out there that offer you success but really do fall short of expectations.
The best thing that you can do is to learn about your business well and then try to come up with a direct marketing plan on your own. This way you will be forced to understand the whole concept of what a direct marketing plan is and what your requirements are. The reason as to why you should do a research on your own is because it will help you understand the subject of inbound and out bound marketing. This would surely be beneficial to you in the long term.
Also as far as theories go, there is a whole list of plans out there that will certainly benefit you. However, if you consider yourself an amateur then you do need to make sure that you are on top of things. There are many resources present online that will help you understand what a direct marketing plan is all about. Needless to say, it is this self-learning that will help you understand the whole aspect of marketing. Moreover, you must also think of expanding your knowledge by discovering more about direct marketing plan. This does not mean that you should run off to do a double degree in marketing; rather what it means is to be abreast of the latest happenings in marketing.
Once you have sufficiently understood what a direct marketing plan is then you can go on to refer many companies that would offer you some form of support. This would certainly be helpful for you. One tip that you should consider is to state your requirement and then get an outsourced company to do a direct marketing plan presentation for you. This will go a long way in helping you find out whether you both are on the same page.
Finally, make sure that you do play Devils Advocate so that you can iron out any possible wrongs that may be present in the direct marketing plan. This would certainly be beneficial to you in the long term when it comes to accepting that final direct marketing plan.