How to get free search engine traffic? I bet lots of you have asked yourselves this question dozen of times before. It is common knowledge that websites drawing good traffic from search engines make real money online. The web visitors that land on your web pages usually come from major search engines like Google and Yahoo! In order to be able to increase free search engine traffic what you need is to be able to offer SE what they want so that your pages are well ranked and the website gets displayed in a good position on result pages.
Good knowledge of how Google works and what mechanisms underlie online marketing promotion makes tasks less challenging. You just need to start with search engine optimization, making your content suitable for search engine indexation and appealing to SE by keyword relevance, density and content quality. It is important to keep in mind that every search engine has a different algorithm to rank a page. The most commonly evaluated factors are the quality of the content, the number and the quality of links, inbound links, but the list is a lot longer.
Meta tags are also important when you have to attract more free search engine traffic. Meta tags are the descriptions included in the HTML code that are invisible upon page display, but which are read by search engine spiders. The problem is that online advertisers really abused of metatags, which forced search engine to move focus to other parameters in order to properly evaluate the value of website. You could read contradictory opinions about the necessity to optimize metatags, but one thing is for sure: it doesn’t hurt to have them optimized.
Another good word of advice is to mainly focus on the three main search engines: Google, Yahoo! and Bing (former MSN). The other search engines usually pull results from the main ones; hence if you rank high with Google, you will derive free search engine traffic from the rest too. You should check how to get listed with Google and the other two, but take each at a time. For Google, admission is not easy; the SE has grown a lot more selective over the last years. Provide interesting quality content, get links to your website and you’ll be in, and with a top position on the result pages.
Stay informed! Check the list of search engine don’ts to find out what to stay away from. You can make a mistake unintentionally, but this won’t save you from a penalty.