by Danny Choo

Increase Search Engine Ranking in Three DIY Steps

With three significant steps you can increase search engine rankings at your site/blog while you create web awareness about your online presence, products, services, etc. They are:

1) Taking part in blogs by commenting,

2) Participation in forums by sharing your thoughts, and

3) Bookmarking, sharing and publishing in social communities’ networks

Don’t You Blog?!

Some might say, “Well, you know, I’m not that kind of a person!”, “I’m not blogging. I’m representing a corporation!”, “We’re an old-time well-established internet business!” and so on.

I believe regardless of what you do online or where you want to reach, you could have successful online business only if you show your audience that you are present and you care about them. If you represent a huge company, you can always hire and train some people to conduct your blogging for your audience.

You’ve certainly come across the term business blogging. What does it tell you?

O Do you want to have an online business? You need a blog even if you already have a website. It’s because you have to let your prospects or customers say what they think and what they expect.

O Are you working online without a blog? Again you need a blog as it gives you an opportunity to be better heard and listen to what others have to say.
You’ve unquestionably seen forums in some websites. What do you think they’re useful for?

O Do you need to take care of your customers? Forums can be your customer-care service online. You let people talk about various aspects of your products or services. This saves your energy as those points are published and recorded as FAQ for the next customers.

O Have you got a customer service care? You should have a forum to take it online too as it’s time saving and quicker for many customers to contact you that way.
You’ve definitely visited social community websites. There is a reason why they are so popular.

O Social media are being used even by large companies. Small companies take a lot of benefits by participating in such networks. The result will be reinforcing your reputation and web awareness about yourself, your company, your brand, etc.

O Social media can drive traffic to your online business. When you attract like-minded people who are looking for the same thing, you get them together and provide for them so that you build up a community of fans for your business.

How Does It Relate to Search Engine Rankings?

First of all, as new content is being produced on a continuous basis, search engines will visit the web on a continuous basis to index and update what they are looking for: new content or changes. Thus, here we have two different scenarios for all the websites.

1) You have a blog or forum as your site or inside your site

If you have a blog or forum at your site and engage your readers through your posts, sharing ideas and commenting, more fresh content is being produced at your site. Good for you! Your indexation is boosted. You achieve higher organic SEO ranking and increase search engine ranking as well.

2) You participate in blogs, forums and social communities networks outside your site

When you take part in social media of any type outside your website, you leave traces. Such traces could be different things ranging form your profile page with a link in it, your name linked to your site, to a link that you introduce and bookmark over there. All this helps you with your link building and link popularity in addition to the other benefits mentioned before. It can also initiate some social media marketing if some people get interested by your posts, comments, etc and reply to it and you decide to start a group over there.

How Does It Help Search Engine Rankings?

Many complain about the “nofollow” links produced in such social media. Some blogs don’t let you use your keywords in the name you choose for yourself. Some will only link your name, etc to the profile page you have with them. There could be lots of such unsatisfactory cases, but I tell you there’s a lot of benefits for your link popularity and consequently for your search engine ranking.

On a recent comparison, I’ve discovered why some competitors are doing much better online, I’ve realized that they’ve got lots of such so-called valueless links from blogs, forums and social media sites. They simply go to those sites and leave comments, share their experiences. Sometimes, they’re not doing this in related websites at all! Yet, it’s returned great results for them. It simply gains them more backlinks.

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