Look Forward To More Sales With eBay Stores

eBay is more than just an auction site! Billions of pounds worth of products sell through eBay stores every year and what started as a sort of virtual jumble sale with everyone selling off their old junk, is now a thriving online marketplace.

Serious online retailers should not forget about eBay stores, as it seems that most successful online retailers use this as a place to generate brand awareness and also to get new customers.

There are approximately 500,000 online eBay stores and regardless of the recent increases in fees, eBay stores still offer good value for money. It is worth researching which one is best for you and your business as there are several different types of eBay stores to choose from with a huge variation in subscription prices – Basic, Featured and Anchor – with a basic price of £14.99 per month and rising to £349.99 for an Anchor store. However, each of these do offer some great features and may be just what your business needs to boost your sales. Some of the features include:

1.A place on the web to boost your brand
2.Tools to personalise your store
3.eBay stores home page plus product pages
4. Longer listing durations and lower insertion fees
5.You get your very own URL so you can drive all online buyers directly to your eBay store.
6.eBay stores logo appears next to your store name in your listings
7.All listings include a “See All Items Listed in Your eBay Store” link
8.Listings show up in search and browse results.
9.Customised newsletters and promotional emails are available
10.You can analyse your traffic to improve your strategies.

eBay has strict rules about advertising your website within your eBay listings, and you cannot link from a listing directly to your website, but an indirect feature offered by eBay stores includes the ability to advertise your web site and link to it!

So directing traffic through eBay stores is the only way that you can advertise your brand and product line on eBay in a cost-effective (and legal!) manner. You can list your products for as little as 1p per item per month (not with the Basic eBay stores though), and items get cross-linked from your featured eBay listings bringing you more visitors and lots of targeted traffic.

With so many websites fighting to get high search engine rankings and with eBay getting most of the auction traffic, eBay Stores is an essential factor in any eBay business. For a relatively low investment you get high visibility and extra traffic, but it’s only worth doing if you have enough products! So as some of the less profitable sellers may get squeezed out, lots of bigger, more knowledgeable ones will be arriving and setting up their own eBay stores to get a piece of the action!

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