Nowadays, business competition is extremely high. You need to take full advantage of all marketing tools at your disposal, including video marketing. The article below will give you some powerful ideas to make video marketing work for your business.
You can edit your videos when they are placed on YouTube so you should use this to your advantage. This includes things like video annotations. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.
20 Minutes
Most people will not want to watch videos that are more than 20 minutes long. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
Your video should contain your website’s screenshot. This allows users to see the setup of your website. Screenshots are also valuable in instructional videos. All you need to do is save a screen grab of your site and then edit it into your video with the video editing software you use.
Make sure you understand that making your videos is only half the battle. The other half is spreading the word about your videos. You’ll get more clickthroughs with good marketing techniques. Good content is only useful it people know it exists.
If customers struggle to use your product in a certain way, create a video to show them how to get the job done. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.
Your content needs to be interesting. Business videos can be interesting, fun, or newsworthy. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. People are interested in videos that tell them something useful, not just a dull ad. A good video, along with good marketing, can mean great success.
You should also put a greeting in your video. State your name and position, the company name and what you are going to talk about. In the end, repeat the company name and use a call to action to get the viewer to visit your site or buy your product.
Social Media
Video marketing can get the word out about your website or your social media page. If someone stumbles across your video on Youtube, he or she may not realize you also have a Facebook or Twitter page. Creating awareness of your additional sites is a good way to steer business their way, with the reverse also being true. Social media sites that you link to a video can increase traffic by quite a bit.
Find ways to assess the success level of your videos. You can always use your own judgment about a video’s likely appeal. However, hard data is the only reliable way to know for sure. Review the number of viewers for each video, how many viewed the entire thing, and other relevant figures.
Don’t strive for perfection. You’re not required to have the greatest recording equipment or actors if you wish to get into video marketing. Many times, the camera your computer has is enough. You can even use your smartphone! You should be a professional and give good content to customers.
Do get the same questions about your products over and over again? If this is the case, you can search for videos to help you learn more. A video that explains a process or tells you how something is supposed to work will allow your customers to have more trust in you.
Be sure your videos do not appear to be ads. Your customers will not want to watch the videos if you are just trying to sell something. You want to give people something that they can use.
Video Marketing
There are lots of ways to implement video marketing. You can glean exposure, trust, business and profits. Develop a solid plan of action and start working on implementing a video marketing strategy right away. Your image, your brand and your products and services will reap the benefits!