If you’ve got an email account, then you have probably dealt with e-mail marketing campaigns in some form. This form of marketing gives businesses the opportunity to communicate with current and potential customers. If an email marketing campaign is something you want to do, keep reading for some handy advice.
Do not send emails that were unsolicited. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
You want your email to be as personal as you possibly can. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. As an example, include the reason why they are getting emails from your business in your marketing materials you send to them.
Email only those you know. Your emails will appear to be spam to those who are unfamiliar with your company. People will not recognize your brand and will not trust you at all. This uncertainty may cause your email to hit the trash immediately, wasting your time and the recipient’s.
Try out more than one email format. New offers and the most crucial information should always be at the top. Trying out different layouts will help you find what works the best. When you know which format works the best, stick with it. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.
Stay consistent. Always make use of the same company color and logo in your email. Use a readable font as well. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. Familiarity is extremely important in any business, especially email promoting.
You should always ask for permission before you add someone to your mailing list. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. Sending out emails to large groups of individuals without permission might violate ISP policies.
Major holidays are generally not the best time to send marketing emails. People are off doing things rather than sitting at their computer reading emails. Of course, you should adapt this to your target audience. Some examples of this are occasion-specific campaigns such as Black Friday specials.
As time passes, smartphones will become the medium that your subscribers use to read your emails. Since the resolution is lower on these devices, you won’t have as much space. Make sure that you understand how these screens look, and how they show your email.
Make sure everyone on your marketing list has given you permission to email them. If you send unsolicited messages, at best recipients will unsubscribe or trash them, and at worst, they will report them as spam. If a lot of complaints are sent to your email provider, you could get in trouble for violating spam policies.
Get names if possible in the initial stages. This way, you could customize your recipient’s email by addressing them individually, making the email more personal. This will help build customer relationships.
Your messages should be made as personal as possible. You will get a much better response from your customers. Your customers will be a lot more impressed if an important person, such as your president or another high-ranking executive, sends the message.
Make all of your marketing emails personal. This can mean more than just putting a recipient’s name in the body of the message. Use every scrap of information that you have on your subscribers. Categorize your subscribers. Send them emails that are relevant to their interests.
Marketing with email is a practice so common that nearly everyone has seen it before. By using simple email messages, companies can market their products and services. If used properly, this can be a very effective marketing strategy and you can do this easily if you apply the tips that you have read today.